Your future financial success as a speaker is only as strong as your ability to execute a sound business strategy. The impact of COVID-19 and the economic downturn has disrupted the meeting and event industry, making “the keynote speech” an insufficient approach to growing a sustainable business. In the middle of these changing times, some speakers have decided to retire from the speaking industry. At the same time, other speakers have figured out how to use these changing times to build profitable coaching, consulting, and training businesses well beyond their keynote speech. In this session, we will explore three revenue streams that can take your business from the bottom to the top without leaving your house.
- Why this is the perfect time to expand your business beyond the keynote
- The differences between coaching, consulting, and training
- How to inventory your expertise for coaching, consulting, and training opportunities
- Strategies to get your first coaching, consultant, or training client
- How to think about pricing/fees for these services differently than a keynote
Anton Gunn is a former senior advisor to President Barack Obama and the world’s leading authority on Socially Conscious Leadership. He has a master’s degree in Social Work from USC and was a Resident Fellow at Harvard. He is the bestselling author of The Presidential Principles and has been featured in TIME magazine, the Wall St Journal, INC Magazine, BBC, NPR and on Good Morning America.
As an international speaker and consultant, he has worked with organizations like Microsoft, KPMG, Vanderbilt Health, Sodexo, Verizon Wireless, Aetna, American College of Surgeons, Blue Shield of California, and the Boeing Company.
From playing SEC Football and being the first African American in history elected to the SC legislature from his district early in his career, to now working as a leadership development consulting and serving on multiple boards, he has spent his life helping people build diverse high performing teams and world class leadership culture.