The Main Event

Feb 27, 2021 | 11:00am EST

Anybody can have an idea. But momentum is what separates an idea that changes your life from a dream that sputters and goes nowhere. There is very specific science behind the phenomenon of momentum called Cumulative Advantage. Studies show that certain life factors have had extraordinary and powerful benefits in professional sports, business, entertainment, and nearly every aspect of professional life.

But this research, which began more than 50 years ago, hasn’t been applied to our personal lives … until now.

In this fast-paced and entertaining keynote presentation, author Mark Schaefer discusses the big ideas from his new book “Cumulative Advantage.” Mark explains how we can use decades of proven, research-based ideas to create unstoppable momentum for our own passions, lives, careers, and businesses.

No matter who you are or where you’ve been in your life, you have the power to unleash new momentum for your goals and dreams. Cumulative Advantage shows you precisely how.

You will learn:

  • How the initial advantage that drives momentum comes from everyday experiences.
  • Why momentum is propelled by the speed, time, and space of a “seam.”
  • The insider secrets of creating vast awareness for projects and ideas.
  • Why we need to regard mentoring relationships in an entirely new light.
  • How the “certainty of business uncertainty” can be used to our advantage.


Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark ‘s new book Marketing Rebellion: The Most Human Company Wins is an essential new view of business and a manifesto for human-centered marketing. It hit number one in both the Marketing and Advertising categories of Amazon.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.