FEBRUARY 2021

STREAM THE WARMUP
FEBRUARY 2-25

ATTEND THE MAIN EVENT FEBRUARY 26-28

&

START ADDING NEW REVENUE STREAMS in 2021

NOW, MORE THAN EVER,
SPEAKERS MUST GO “BEYOND THE KEYNOTE”

COVID-19, like many other downturns in the industry, revealed the importance of diversifying your revenue streams as a professional speaker. 

How are successful speakers creating alternative revenue streams? This is exactly what we’re going to be focusing on at this year’s #NSAWINTER21. We’re going to show you how to take what you already know as a speaker and turn it into new sources of consulting, training and coaching income.

This year’s Winter Workshop will be held as a Digital Warmup starting on February 2nd, followed by our MAIN EVENT starting February 26th! 

Emerging Speaker - NSA

PART 1: DIGITAL WARMUP

FEBRUARY 2-25

Not quite ready to put on pants without an elastic band holding them up? The Winter Workshop Virtual Warmup is going to make you feel right at home. During this 30-day warm-up to the conference, we are going to be deep diving into the methodology and techniques of Coaching, Consulting and Training.  

Emerging Speaker - NSA

PART 2: MAIN EVENT

FEBRUARY 26-28

What more can we say, our main event is going to be 3 days of pure awesome.

Speakers include: William T. Thompson, Marcia Reynolds, Alan Weiss, Stacey Hanke, Mike Staver and many many more!

Click here to see the FULL AGENDA.

WW PRE-CON? 
Yep, Still happening.

David Newman, CSP—a member of the NSA Million Dollar Speakers Group—is going to be kicking off this year’s main event with his exclusive PRE-CON deep dive Masterclass:
“How to Market, Monetize, and Maximize Your Expertise.” 

START PROFITING FROM YOUR SPEAKING EXPERIENCE

Consulting

You’ve got the real-life experience. You know how to analyze issues and uncover issues that your clients won’t find on their own. Isn’t it time to get paid for that expertise? We can show you the processes you’ll need to become an effective consultant.

COACHING

Coaching is all about getting the best out of your client and helping them reach their goals. The coaching relationship can last months—or even years. At Winter Workshop 2021, we’ll teach you the smart questions you should ask all your coaching clients!

TRAINING

Training is usually a “one-to-many” experience where you teach a specific skill or technique to an entire group. Great trainers create great processes and repeatable lesson plans. Want to guide a whole room at once? Pssst… you’ll learn how at Winter Workshop.

START PROFITING FROM YOUR SPEAKING EXPERIENCE

Consulting

You’ve got the real-life experience. You know how to analyze issues and uncover issues that your clients won’t find on their own. Isn’t it time to get paid for that expertise? We can show you the processes you’ll need to become an effective consultant.

COACHING

Coaching is all about getting the best out of your client and helping them reach their goals. The coaching relationship can last months—or even years. At Winter Workshop 2021, we’ll teach you the smart questions you should ask all your coaching clients!

TRAINING

Training is usually a “one-to-many” experience where you teach a specific skill or technique to an entire group. Great trainers create great processes and repeatable lesson plans. Want to guide a whole room at once? Pssst… you’ll learn how at Winter Workshop.

Coaching, training, consulting are natural extensions of a professional speaker’s skillset, and yet many speakers only focus on one area of their business. We know you will walk away from NSA’s WINTER WORKSHOP with tons of valuable tools and new insights (plus a Business Action Guide!) to grow a sustainable speaking business.

VIRTUAL WARMUP

FEB 2-25, 2021

Anton Gunn CSP

Overview of Coaching, Consulting, and Training

Pilar Ortiz

Deep dive on building a coaching revenue stream

Alana Hill PMP

Be Your Client’s Solution: Driving Strategic Change with Consulting

Mike Staver CSP

How to Build a Successful Training Practice, Keys to Diversifying for Revenue and Profit

Dr. Helen Holton

Deep dive on building a coaching revenue stream

Bob Pike CSP CPAE

Deep dive on building a training revenue stream

Mark Schaefer

Deep dive on building a consulting revenue stream

PRE-CON

FEB 26, 2021

David Newman

David Newman CSP

Winter Workshop 2021 Exclusive “Deep Dive”

Thought Leadership Marketing Masterclass: How to Market, Monetize, and Maximize Your Expertise

Ticket sold seperately. Details coming soon.

THE MAIN EVENT

FEB 26-28, 2021

William T Thompson JD CSP

Fireside chat discussing why businesses hire coaches, consultants, and trainers and what they look for in the hiring process

Ira Moreland

Fireside chat discussing why businesses hire coaches, consultants, and trainers and what they look for in the hiring process

Marcia Reynolds

Coaching is Exploding – It’s Not Too Late to Enjoy the Boom

Alan Weiss PhD CSP CPAE

First, Stop Calling Yourself A “Consultant”
And stop hanging around your clients

Stacey Hanke

Training Session

Andrew Sobel

Closing Session

Alana Hill PMP

Anton Gunn CSP

Barry Banther CSP CPAE

Mike Staver CSP

Panel Discussion with Alana, Anton, Barry & Mike

Winter Workshop, In Their Words…

Todd Caponi

“By far the best conference ever in my 17 years in NSA. No smoke and mirrors. The most relatable, actionable, in-the-trenches, common sense and brilliant content ever. Kudos for a stunning playbook and line up!”

—Anne Guignon

Todd Caponi

“The authenticity was so great to see as a newbie speaker. Thank you all for modeling that!”

—Tasmin Astor

Todd Caponi

“Winter Conference was truly one for the record books. Thank you again, NSA, and all of the phenomenal presenters. It was a career changer for many of us!”

—Christine Holton Cashen

WHY #NSAWINTER21 IS SO VALUABLE

WINTER WORKSHOP is an annual experience designed for professional speakers who are serious about growing their business. Each year, we focus on a different way to do that – last year, it was sales techniques, and this year, we’ll be focusing on growing your business beyond keynoting. Here are a few more reasons you can’t afford to miss this year…

Todd Caponi

THE STRATEGY

WE’VE GOT STRATEGIES YOU WON’T GET ANYWHERE ELSE.

Last year, attendees of our 2020 Winter Conference received a limited-run, 86-page Sales Playbook exclusive to the event. It was filled with an incredible amount of tactics and strategies to help them grow their sales. And, yes, we’ve got a Business Action Guide for attendees this year too!

Todd Caponi

THE NETWORK

BE AMONG SPEAKING INDUSTRY EXPERTS.

Brush shoulders (metaphorically because, well, COVID) with the best of the best in the speaking industry. You’ll get to network with a group of like-minded individuals who understand the highs and lows of running a successful speaking business.

Todd Caponi
Todd Caponi

THe “NO BS” APPROACH

WE GET DOWN TO BUSINESS QUICKLY. 

We hit the ground running at WINTER WORKSHOP. It’s a no-frills experience designed for professional speakers who are serious about getting the content they need to boost their business and become better speakers. You’ll leave with an actual Business Action Guide to implement in your business immediately, and that means we’ve done our job right.

DON’T LEAVE MONEY ON THE TABLE IN 2021

DON’T MISS
THIS EXCLUSIVE MASTERCLASS!

David Newman

David Newman started out clueless and broke, and then passed through the $500K barrier in 2015, and qualified for NSA’s Million Dollar Speakers Group in 2017, He will share the exact strategies, tactics and tools to help you accelerate your success in your thought leadership business.

How to Market, Monetize, and Maximize Your Expertise

Join David Newman for an exclusive 1/2 day deep dive on “Expert Profit Formula”. Implement what you learn in the Virtual Warmup and set your framework to maximize (and monetize!) the content you’ll learn in the Main Event.

Extensive handouts, digital courses, and books will be provided to each participant. This masterclass also includes 30 days of intensive followup coaching and accountability to help you implement and get results.

Value: $1,000
Cost: $450 (on sale soon!)

 

REGISTER WITH CONFIDENCE

Plans change. We get it. We’ve simplified our cancellation policy to be one less thing to stress about. 

For events, conferences, and other NSA meetings (in person or virtual), we offer full refunds until one day prior to the start of the event. If an event includes a pre-conference program, such as virtual sessions that begin prior to a main event, you can request a refund up until one day before the first pre-conference program begins.

Have a question about Winter Workshop? 

Please click below to contact our Member Services team.

Or click below to register for this year’s Winter Workshop!!!

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