OR
VIRTUAL WARMUP
FEBRUARY 2-25
The MAIN EVENT
FEBRUARY 26-28
ADD NEW REVENUE STREAMS
in 2021
NOW, MORE THAN EVER,
SPEAKERS MUST GO “BEYOND THE KEYNOTE”
COVID-19, like many other downturns in the industry, revealed the importance of diversifying your revenue streams as a professional speaker.
How are successful speakers creating alternative revenue streams? This is exactly what we’re going to be focusing on at this year’s #NSAWINTER21. We’re going to show you how to take what you already know as a speaker and turn it into new sources of consulting, training, and coaching income.
OR

This year’s Winter Workshop is an exceptional virtual experience! We’ll start with our Virtual Warmup sessions starting February 2nd, followed by our MAIN EVENT starting February 26th (virtual and small in-studio audience)!

PART 1: virtual WARMUP
FEBRUARY 2-25
Not quite ready to put on pants without an elastic band holding them up? The Winter Workshop Virtual Warmup is going to make you feel right at home. During this 30-day warm-up to the conference, we are going to be deep diving into the methodology and techniques of Coaching, Consulting and Training.

PART 2: MAIN EVENT
FEBRUARY 26-28
What more can we say, our main event is going to be 3 days of pure awesome.
Speakers include: William T. Thompson, Marcia Reynolds, Alan Weiss, Stacey Hanke, Mike Staver and many many more!
now available
winter workshop studio audience
We’re able to safely host up to 75 people as our in-studio audience at the live version of The Main Event. Our studio audience will have exclusive, in-person networking opportunities unavailable to virtual attendees.
START PROFITING FROM YOUR SPEAKING EXPERIENCE
Consulting
You’ve got the real-life experience. You know how to analyze issues and uncover issues that your clients won’t find on their own. Isn’t it time to get paid for that expertise? We can show you the processes you’ll need to become an effective consultant.

COACHING
Coaching is all about getting the best out of your client and helping them reach their goals. The coaching relationship can last months—or even years. At Winter Workshop 2021, we’ll teach you the smart questions you should ask all your coaching clients!

TRAINING
Training is usually a “one-to-many” experience where you teach a specific skill or technique to an entire group. Great trainers create great processes and repeatable lesson plans. Want to guide a whole room at once? Pssst… you’ll learn how at Winter Workshop.
START PROFITING FROM YOUR SPEAKING EXPERIENCE
Consulting
You’ve got the real-life experience. You know how to analyze issues and uncover issues that your clients won’t find on their own. Isn’t it time to get paid for that expertise? We can show you the processes you’ll need to become an effective consultant.

COACHING
Coaching is all about getting the best out of your client and helping them reach their goals. The coaching relationship can last months—or even years. At Winter Workshop 2021, we’ll teach you the smart questions you should ask all your coaching clients!

TRAINING
Training is usually a “one-to-many” experience where you teach a specific skill or technique to an entire group. Great trainers create great processes and repeatable lesson plans. Want to guide a whole room at once? Pssst… you’ll learn how at Winter Workshop.
Coaching, training, and consulting are natural extensions of a professional speaker’s skillset, and yet many speakers only focus on one area of their business. We know you will walk away from NSA’s WINTER WORKSHOP with tons of valuable tools and new insights (plus a Business Action Guide!) to grow a sustainable speaking business.

OUR EVENT EMCEES
VIRTUAL & MAIN EVENT
Pam Leinmiller
Pam Leinmiller is the “Communications Whisperer” for the IT, Pharma, Finance and Biotech industries with 30 years of experience.
Jon Petz, CSP
Jon Petz, CSP, is a two-time, best-sellers list author, motivational keynote speaker on performance and the power of human connections.
VIRTUAL WARMUP
FEB 2-25, 2021
Anton Gunn, CSP
Making Money Beyond the Keynote: Strategies to Grow Your Speaking Business as a Coach, Consultant, and Trainer
Alana Hill, PMP
Be Your Client’s Solution: Driving Strategic Change with Consulting
Mike Staver, CSP
How to Build a Successful Training Practice, Keys to Diversifying for Revenue and Profit
Helen Holton, PhD
Expand, Shift & Pivot Your Business with Coaching
Bob Pike, CSP, CPAE
Tough Times Never Last – Prepared Presenters Do! 7 Strategies for Adding Value and Making A Difference in Turbulent Times
Kim Becking, JD
Consulting: Start Charging for What You’re Giving Away for Free!
THE MAIN EVENT
FEB 26-28, 2021
Captain William "T" Thompson, JD, CSP
Fireside Chat: Why a Company Needs a Consultant; Why a CEO Needs a Coach
Ira Moreland
Fireside Chat: Why a Company Needs a Consultant; Why a CEO Needs a Coach
Marcia Reynolds
Coaching is Exploding – It’s Not Too Late to Enjoy the Boom
Alan Weiss, PhD, CSP, CPAE
First, Stop Calling Yourself A “Consultant”
And Stop Hanging Around Your Clients
Stacey Hanke
You May Not Be As Influential
As You Think You Are
Concept to Cash: How to Implement Your Best Takeaways Immediately!
– Panel Discussion –
Moderated by Barry Banther
POST EVENT
March 17
OR
Winter Workshop, In Their Words…
“By far the best conference ever in my 17 years in NSA. No smoke and mirrors. The most relatable, actionable, in-the-trenches, common sense and brilliant content ever. Kudos for a stunning playbook and line up!”
—Anne Guignon
“The authenticity was so great to see as a newbie speaker. Thank you all for modeling that!”
—Tasmin Astor
WHY #NSAWINTER21 IS SO VALUABLE
WINTER WORKSHOP is an annual experience designed for professional speakers who are serious about growing their business. Each year, we focus on a different way to do that – last year, it was sales techniques, and this year, we’ll be focusing on growing your business beyond keynoting. Here are a few more reasons you can’t afford to miss this year…

THE STRATEGY
WE’VE GOT STRATEGIES YOU WON’T GET ANYWHERE ELSE.
Last year, attendees of our 2020 Winter Conference received a limited-run, 86-page Sales Playbook exclusive to the event. It was filled with an incredible amount of tactics and strategies to help them grow their sales. And, yes, we’ve got a Business Action Guide for attendees this year too!

THE NETWORK
BE AMONG SPEAKING INDUSTRY EXPERTS.
Brush shoulders (metaphorically because, well, COVID) with the best of the best in the speaking industry. You’ll get to network with a group of like-minded individuals who understand the highs and lows of running a successful speaking business.


THe “NO BS” APPROACH
WE GET DOWN TO BUSINESS QUICKLY.
We hit the ground running at WINTER WORKSHOP. It’s a no-frills experience designed for professional speakers who are serious about getting the content they need to boost their business and become better speakers. You’ll leave with an actual Business Action Guide to implement in your business immediately, and that means we’ve done our job right.
DON’T LEAVE MONEY ON THE TABLE IN 2021
VIRTUAL PASS
INCLUDES:
- Ticket to the Winter Workshop Virtual Warmup
- 7 Deep Dive Virtual Breakouts
- Ticket to the Virtual Winter Workshop MAIN EVENT
- A Physical Business Action Guide to Help You Implement Immediately
- 24/7 Access to the Main Stage Recordings Until March 30, 2021
- ( *Non-member pricing is $597. Must be logged in as a member to receive discounted rate. )
STUDIO AUDIENCE PASS
INCLUDES:
- Ticket to the Winter Workshop Virtual Warmup
- 7 Deep Dive Virtual Breakouts
- Ticket to the Winter Workshop LIVE STUDIO AUDIENCE
- A Physical Business Action Guide to Help You Implement Immediately
- 24/7 Access to the Main Stage Recordings Until March 30, 2021
- Exclusive, in-person networking opportunities
- ( *Non-member pricing is $1,197. Must be logged in as a member to receive discounted rate. )

REGISTER WITH CONFIDENCE
Plans change. We get it.
We’ve simplified our cancellation policy to be one less thing to stress about.
For events, conferences, and other NSA meetings (in person or virtual), we offer full refunds until one day prior to the start of the event. If an event includes a pre-conference program, such as virtual sessions that begin prior to a main event, you can request a refund up until one day before the first pre-conference program begins.
Signed up for The Main Event? If you test positive for COVID-19, we’ll convert your ticket to Virtual Only and refund you the difference.