SCOTT SEVERSON has always enjoyed telling stories. Now it’s his career.
He’s been in digital marketing for over 20 years. He loves how the internet has created an environment where brands can have a direct relationship with their customers, and he’s passionate about helping them leverage great storytelling and technology to grow their business.
Through his career, Scott has had the pleasure of working with a broad array of companies. He’s worked with everyone from small companies with big ideas, to many of the biggest brands in the world.
Today, he’s the president of Brandpoint, a leading Content Marketing Agency.
In this session you’ll discover:
• Why content marketing is important, and how it differs from online advertising
• PESO — what it is and how to implement it
• How to leverage and repurpose your content in different media channels
• Tactics and ranking against cost, difficulty, and results