ROSS BERNSTEIN is an award-winning peak performance business speaker.

He’s keynoted conferences on all seven continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today. He’s spent the better part of the past 20 years studying the DNA of championship teams and his program, “The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” not only illustrates what it takes to become the best of the best, it also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace. As a working member of the media in his home state of Minnesota, Ross has a unique behind the scenes access to all of the local sports franchises in the area, including the Vikings, Twins, Timberwolves, Wild and Gophers. As such, he spends lots of his time in dugouts, clubhouses, locker rooms, and press boxes — and it’s here where Ross has met and interviewed thousands of professional athletes over the years.


The Champion’s Code: Building Relationships Through Life Lessons from the Sports World to the Speaking World

FEBRUARY 29, 2020 | 11:00 AM – 12:00 PM

In this session you’ll discover:

• Innovative ways to give and receive referrals, not just to your fellow speakers, but to your clients.
•  Learn how to leverage testimonials, philanthropy, and social media in order to grow your business.
• New ways to be more creative in your sales pitches, as well as your pre and post gig networking — that could lead to more international travel and lifestyle destinations.



Sports and Speaking: Surround Yourself with “Plus” Players

NOVEMBER 18, 2019 | 1:03 PM

As you think about the metrics of your speaking business, I’d like to offer you an analogy about my favorite sport, hockey.  In hockey there is a little-known measurable called the plus/minus that might be the most important statistic in the game.  Yes, even more significant than goals or assists. 

It’s simple math, here’s how it works: every time you’re on the ice during a game and your team scores a goal, you’re plus-one.  Every time you’re on the ice and the other team scores a goal, you’re minus-one.  At the end of the season if you’re plus-50…