General Session

Catering to the ADHD Economy



Peter Shankman

Feb. 15, 2019 | 3:00pm-4:30pm
How can you capture your audience’s attention while also encouraging them to do PR, sales and marketing for you? In this session, you will walk away with a better understanding of how to accomplish this as well as various proven techniques to reach your audience in the initial 2.7 seconds of attention span they offer you. You will learn why your business should also be focused on hiring the neuro-atypical employee, who will make up over 35 percent of the workforce in the next 10 years.

How to Market to People Not Like You: The Speaker's Guide to Smarter Marketing



Kelly McDonald

Feb. 16, 2019 | 4:15pm-5:30pm
As a speaker, you know how important it is to form a connection with your clients and prospects in order to close the sale, but how do you form a connection with someone who is completely different than you? In Kelly’s session, you will learn how to form these connections regardless of gender, age, experience level, type of industry or even type of business pressure your client is facing. Whether you’re a speaker, meetings professional, or a supplier to the meetings industry, this session will show you simple low-cost or no-cost ways in which you can effectively market to people’s values to grow your business.

The Million-Dollar Tipping Point



Bill Cates, CSP, CPAE

Feb. 17, 2019 | 9:45am-11:45am
What does it take to build a speaking-centered business that generates $1M+ of annual review? You must shift your perspective, focus on your goals, and use better tactics. But even if you don’t aspire to generate $1M of annual revenue in your speaking-centered business, this session will deliver guiding principles, big strategies, and proven tactics to help you grow your business (that’s just right for you). Join us as we discuss new strategies, tactics, and perspectives from NSA’s Million Dollar Speakers Group.

Track 1: The Next Chapter in Content

Secret Formula to Craveable Keynotes and Kick-Ass Content



Dawnna St. Louis

Feb. 16, 2019 | 10:30am-11:45am
Have you ever given a killer speech that got you 300-400 selfies but not a single referral? Been there, done that. You have the expert content. You have the right audience. Now you have to get the money-making formula, which is where the Craveable Keynote Formula comes in.  This game-changer delivers the right ingredients in the right order to turn your killer-content speech into a referral machine. After three years of testing and development, the Craveable Keynote Formula does one thing: sells the next engagement (or three) without selling a thing! Discover the secrets that transform too much expert content or too many “me based” stories into an experience that drives your audience to clamor for just a little bit more. Every single attendee will feel like you understand their frustrations and have the answer to their prayers. From your opening to your closing, craft the kind of keynote that becomes a money-making referral machine.

Track 2: The Stages of Marketing Technology

You Had Me at Hello: How to Attract Your Ideal Leads with FANtastic Digital Marketing


Meredith Oliver, CSP

Feb. 16, 2019 | 1:15pm-2:30pm
Is your marketing delivering enough qualified leads? Do you wish you could match your marketing to your ideal bookings? Want to spend your marketing dollars more wisely? This session is for you! You will learn how to utilize targeted digital marketing to find and attract more of your ideal prospects. The session will cover four digital marketing tools: search engine marketing, Facebook advertising, retargeting campaigns, and LinkedIn advertising. Learn how to create inbound leads with digital marketing and create a more sustainable business with consistent cash flow.

Lights, Smartphone, ACTION: Tech Tools for Instant Multimedia


Beth Ziesenis 

Feb. 16, 2019 | 2:45pm-4:00pm
A short video before and after an event is a great way to add personalization and communication to your overall message, and technology makes it easy! With a powerful smartphone and a handful of apps, you can create professional-level multimedia masterpieces that help you leave a memorable and tangible impression. This session will introduce you to free and budget-priced technology that uses templates and artificial intelligence to help you create short videos you'll be proud to share.

Track 3: The Cost of Growing a Business

Save Time, Stress Less, and Never Miss a Thing: Systems and Automation for Speaker Survival


Joe Mull

Feb. 16, 2019 | 10:30am-11:45am
Whether you’re a keynoter, trainer, consultant, or coach, automated systems are the difference between being a scattered, forgetful amateur who can barely keep up, and being a professional, organized, on-the-details, everything-is-under-control wizard of multi-client service. In this high-energy session, Joe will show you how to use business technology to systemize everything from client acquisition to project completion with the push of a button. Attendees will receive tracking tools, checklists, and several templates they can begin using immediately!

Creating Speaker Sales Systems: Driving Six Figures In Six Months


Shawn Rhodes

Feb. 16, 2019 | 1:15pm-2:30pm

In this tactics-focused deep dive on selling for speakers, you will learn how to build a speaker sales system that creates predictable revenue; getting beginning speaker paid gigs and curing the feast-and-famine rollercoaster that even experienced speakers struggle with. Whether you're starting your speaking career and wondering what to say on the phone with a decision maker or you're a veteran speaker and concerned about what happens when the phone stops ringing, you'll leave this session with the tools to regain control of your business.

Post Conference Session

Evolved: Sales Ignition Seminar 



JB Glossinger, MBA, PhD, & Waldo Waldman, CSP, CPAE (Separate registration required)

Feb. 17, 2019 | 1:00pm-5:00pm
After attending NSA’s Winter Conference 2019: Marketing Evolution you will be equipped with cutting-edge strategies and tools to create significantly more revenue opportunities for your speaking business. You will be able to elevate your brand and reach more potential customers than ever before.

But now what?

How will you convert your new opportunities into booked business? Marketing without a set of tested systems is futile and will lead to "Ignition Failure" for your brand!

If you are serious about turbo-charging your results and making 2019 a year of transformational growth, join JB Glossinger and Waldo Waldman, CSP, CPAE, for this boutique, four-hour sales-focused seminar where you’ll learn tools and tactics on driving revenue from two masters of sales. Both run seven-figure businesses, but with very different models. And they are teaming up to provide their insights, processes, and tools to convert prospects into clients.

Here's the lineup:

JB Glossinger, MBA, PhD, better known as “Morning Coach,” runs a business that, unlike Waldo, is primarily B-to-C. His paid podcast,, has received over 25 million downloads and generates enough annual revenue to sustain his “lifestyle-based business.” A guru in leveraging technology to scale his business, JB's live events and mastermind groups provide significant additional recurring income while contributing deeply to the lives of those he works with. He still gets hired to do the occasional keynote, but he’d much rather be on the golf course near his Florida home or spending time with family and friends.

Waldo Waldman, MBA, CSP, CPAE, is known as “The Wingman” and delivers 80+ events each year for corporate and association clients. His fees are impressive, and his brand is super unique, but what makes him special is that he does a ton of his business direct (i.e. not though bureaus!) Waldo’s front-end systems, phone skills, and savvy marketing tools for converting opportunities into sales have been key to driving his revenue. He is also a master of leveraging his keynote opportunities into larger engagements, deeper offerings, future referrals, and ongoing relationships. Waldo’s model is decidedly B-to-B and that’s been his focus. His clients love him because he delivers results that last beyond the event. To learn more about Waldo, visit

JB and Waldo are teaming up for the first time ever to offer you a black belt in sales and conversion—in just four jam-packed hours! Only register for this additional “Post-Conference Deep Dive” if you are serious about creating profound results!

Already registered for Winter Conference? Watch this video to add this event to your registration, or call NSA headquarters at 480-968-2552.