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General Session


Catering to the ADHD Economy


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Peter Shankman

Feb. 15, 2019 | 3:00pm-4:30pm
How can you capture your audience’s attention while also encouraging them to do PR, sales and marketing for you? In this session, you will walk away with a better understanding of how to accomplish this as well as various proven techniques to reach your audience in the initial 2.7 seconds of attention span they offer you. You will learn why your business should also be focused on hiring the neuro-atypical employee, who will make up over 35 percent of the workforce in the next 10 years.




A Marketing Rebellion: Reimagining Your Business Strategy


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Mark Schaefer

Feb. 16, 2019 | 8:15am-9:15am
Author and consultant Mark Schaefer brings us a new world vision where the sales funnel has collapsed, the customer journey is a tangled mess, and the customer is the marketing department. How do you win in this seemingly upside-down world? By joining a business rebellion focused on human-centered marketing. You'll walk away from this session with an understanding why most businesses feel "stuck" in their marketing efforts today; how hyper-empowered consumers have flipped the sales funnel and become our marketing department; and how your personal brand is the key to winning in a business world now being driven by "human impressions."




Talks Worth Talking About: Lessons from Unexpected Places


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Jackie Huba

Feb. 16, 2019 | 9:15am-10:15am
For speakers, word of mouth and referrals are a cornerstone of our business. But are you creating personal brands and speaking experiences worth talking about? Or are you taking a safe approach, trying to appeal to everyone, and exciting very few? To truly innovate our brand building and create bold talks, we must look beyond the obvious sources and role models. Jackie Huba has dedicated her career to finding inspiration and lessons from the most unexpected places and she will share her strategies for pushing you to get creative and stand out.




Convert or Die! Top Gun Sales & Marketing Tactics to Convert Prospects into Profits


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Waldo Waldman, MBA, CSP, CPAE

Feb. 16, 2019 | 4:15pm-4:45pm
The true test of a marketing tool is if it ultimately leads to a sale. Period. The problem with many speakers is they don’t know how to leverage their marketing assets during the negotiation process to convert leads into sales. In this high-energy power session, Waldo will share some of the creative marketing and negotiation tactics he uses to leverage his brand, close high profit engagements, and run a consistent seven-figure keynote business.




How to Market to People Not Like You: The Speaker's Guide to Smarter Marketing


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Kelly McDonald

Feb. 16, 2019 | 4:45pm-5:30pm
As a speaker, you know how important it is to form a connection with your clients and prospects in order to close the sale, but how do you form a connection with someone who is completely different than you? In Kelly’s session, you will learn how to form these connections regardless of gender, age, experience level, type of industry or even type of business pressure your client is facing. Whether you’re a speaker, meetings professional, or a supplier to the meetings industry, this session will show you simple low-cost or no-cost ways in which you can effectively market to people’s values to grow your business.




Flashes of Genius - Learning the Art and Science of Creativity


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Allen Gannett

Feb. 17, 2019 | 8:15am-9:30am

The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius - it is not something you can be intentional or methodical about. This talk will disprove this, explain how flashes of genius actually happen, and provide ways any creator can increase their odds of having one. The talk is based on two years of research for Gannett's upcoming book The Creative Curve (June 2018, Penguin Random House). As part of this, he interviewed dozens of the world's leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field. Based on this, he found four patterns—The Four Laws of Creative Curve—that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett's research and a look at how you can leverage it.



The Million-Dollar Tipping Point


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Bill Cates, CSP, CPAE

Feb. 17, 2019 | 9:45am-10:45am
What does it take to build a speaking-centered business that generates $1M+ of annual review? You must shift your perspective, focus on your goals, and use better tactics. But even if you don’t aspire to generate $1M of annual revenue in your speaking-centered business, this session will deliver guiding principles, big strategies, and proven tactics to help you grow your business (that’s just right for you). Join us as we discuss new strategies, tactics, and perspectives from NSA’s Million Dollar Speakers Group. 




The Evolution of Influencer Marketing


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Kristen Wiley

Feb. 17, 2019 | 10:45am-11:45am
In recent years, social media influencers have transformed the way brands advertise. Three-fourths of brands now work with influencers in some capacity. This allows for plenty of money-making, brand-building and networking opportunities for influencers. However, brand-influencer partnerships are very different today than they were just one year ago. In an always evolving landscape, it can be challenging to know how to cut through the noise and create meaningful win-win brand partnerships. Kristen will cover how to leverage your speaking engagements and digital presence to forge successful relationships with brands. Program Takeaways: Understanding your unique position in the influencer-brand equation; tips to optimize your online presence to attract brands; how to pitch yourself to brands you want to work with; and steps to forge mutually beneficial (and lucrative) brand partnerships.




Track 1: The Next Chapter in Content


Secret Formula to Craveable Keynotes and Kick-Ass Content


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Dawnna St. Louis

Feb. 16, 2019 | 10:30am-11:45am
Have you ever given a killer speech that got you 300-400 selfies but not a single referral? Been there, done that. You have the expert content. You have the right audience. Now you have to get the money-making formula, which is where the Craveable Keynote Formula comes in.  This game-changer delivers the right ingredients in the right order to turn your killer-content speech into a referral machine. After three years of testing and development, the Craveable Keynote Formula does one thing: sells the next engagement (or three) without selling a thing! Discover the secrets that transform too much expert content or too many “me based” stories into an experience that drives your audience to clamor for just a little bit more. Every single attendee will feel like you understand their frustrations and have the answer to their prayers. From your opening to your closing, craft the kind of keynote that becomes a money-making referral machine.




The Everywhere Effect: How To Use Snackable Videos To Be Everywhere Your Prospects Are Looking, Generate Massive Goodwill And Flood Your Business With New Leads And Opportunities


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Greg Rollett

Feb. 16, 2019 | 1:15pm-2:30pm
In this session, Emmy® award winning producer and best-selling author Greg Rollett will share how he helps experts, authors, and speakers to position themselves as the go to authority in their market and get them seen everywhere their market is looking. He calls this The Everywhere Effect and in this presentation he will share the three simple steps that you can take to put yourself everywhere, without going crazy, worrying about technology or being online and hustling 24/7.




Compelling Content is King, Queen, and Creates Cash - Content Creation Now and Into the 2020’s


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Terry Brock, CSP, CPAE

Feb. 16, 2019 | 2:45pm-4:00pm
Today we are Communicators who Solve Problems (CSPs). Your job is to take your knowledge of helping others and package it into content in the form of text, video, audio, and more. In this power-packed session you will discover how you can, discover content, create and repackage for your purposes,  present in a variety of formats, and most importantly, create cash-generating opportunities. Crisp, curvaceous, crinkly, cold, hard cash is the key. 




Track 2: The Stages of Marketing Technology


Professional Speaking in a Voice First World: A Breakdown on Using Voice Assistants like Amazon Alexa, Google Home, Apple Siri, or Microsoft Cortana


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Doug Devitre, CSP

Feb. 16, 2019 | 10:30am-11:45am

Information is accessible with the World Wide Web but there is no more usable technology than the sound of your own voice. Voice assistants like Amazon Alexa, Google Home, Apple Siri, and Microsoft Cortana are helping people interact with their devices in ways never thought possible and it’s important for professional speakers to learn how to captivate their audience on this new medium to gain the competitive edge. Whether the Amazon Alexa Echo dot is your sidekick on stage or it resides in your audiences’ homes, you will be able to make your presence and control the narrative by programming it with your script.



You Had Me at Hello: How to Attract Your Ideal Leads with FANtastic Digital Marketing


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Meredith Oliver, CSP

Feb. 16, 2019 | 1:15pm-2:30pm
Is your marketing delivering enough qualified leads? Do you wish you could match your marketing to your ideal bookings? Want to spend your marketing dollars more wisely? This session is for you! You will learn how to utilize targeted digital marketing to find and attract more of your ideal prospects. The session will cover four digital marketing tools: search engine marketing, Facebook advertising, retargeting campaigns, and LinkedIn advertising. Learn how to create inbound leads with digital marketing and create a more sustainable business with consistent cash flow.




Lights, Smartphone, ACTION: Tech Tools for Instant Multimedia

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Beth Ziesenis, CSP 

Feb. 16, 2019 | 2:45pm-4:00pm
A short video before and after an event is a great way to add personalization and communication to your overall message, and technology makes it easy! With a powerful smartphone and a handful of apps, you can create professional-level multimedia masterpieces that help you leave a memorable and tangible impression. This session will introduce you to free and budget-priced technology that uses templates and artificial intelligence to help you create short videos you'll be proud to share.




Track 3: The Cost of Growing a Business


Save Time, Stress Less, and Never Miss a Thing: Systems and Automation for Speaker Survival


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Joe Mull, M.Ed

Feb. 16, 2019 | 10:30am-11:45am
Whether you’re a keynoter, trainer, consultant, or coach, automated systems are the difference between being a scattered, forgetful amateur who can barely keep up, and being a professional, organized, on-the-details, everything-is-under-control wizard of multi-client service. In this high-energy session, Joe will show you how to use business technology to systemize everything from client acquisition to project completion with the push of a button. Attendees will receive tracking tools, checklists, and several templates they can begin using immediately!




Creating Speaker Sales Systems: Driving Six Figures In Six Months


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Shawn Rhodes

Feb. 16, 2019 | 1:15pm-2:30pm
In this tactics-focused deep dive on selling for speakers, you will learn how to build a speaker sales system that creates predictable revenue; getting beginning speaker paid gigs and curing the feast-and-famine rollercoaster that even experienced speakers struggle with. Whether you're starting your speaking career and wondering what to say on the phone with a decision maker or you're a veteran speaker and concerned about what happens when the phone stops ringing, you'll leave this session with the tools to regain control of your business.




Digital Media Budgeting: How To Create A Budget That Builds Your Brand


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Tim McCormack

Feb. 16, 2019 | 2:45pm-4:00pm
Learn more about the factors you need to be considering when determining the budget for a digital media campaign and walk through the steps utilized by expert digital marketers from audience to impressions.




Sponsor Sessions


Catch Me If You Can – Make Your Business Soar By Using Effective Marketing and Social Media Stategies 


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Rachel Pisani 

Feb. 15, 2019 | 11:15am-12:00pm
Fly above the rest with a tangible cohesive marketing strategy! As a successful marketing strategist, Rachel will show you how to gain influence, grow a massive audience and generate impressive revenues. Learn how to create a winning marketing strategy, identify the tools that are most effective for your speaking business, navigate the social media maze, create a coaching program, or build an award-winning podcast. Begin to maximize and monetize the content and data you already have. In this session Rachel will share tools, methodologies, and resources that will skyrocket your speaking business! You don’t want to miss this session! Hear testimonials from NSA million-dollar speaker Dave Martin, motivational legend Willie Jolley, and NSA Chapter President Shelley Row. Free give aways and a chance to win Starbucks gift cards!




The Secret to Staying on the Platform – Attract, Promote, Sell


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Joe Heaps

Feb. 15, 2019 | 11:15am-12:00pm
Do you want to accelerate the growth of your speaking business?  Are you having a hard time achieving your business goals and objectives?  Are you spending more time working IN your business rather than ON it? In this session you will learn how to create and implement the first three steps in accelerating your platform growth.  Joe will share details about attracting the ideal buyer, promoting your business 24/7, leveraging your eSpeakers profile to increase sales, and building a profile that will get you hired. 

 




VIP Speaking: Your Key to a 7-Figure Business


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Clint Arthur

Feb. 15, 2019 | 1:00pm-1:45pm
In this presentation you will discover: "The Most Important Thing" Mick Jagger, Mike Tyson, Caitlyn Jenner, Eli Manning, and Snoop Dog ever learned. You will learn about Clint Arthur’s #1 Secret for earning more money as a Speaker than 99% of NSA Members. You will also learn about “The Most Important Thing in Business," which is so secret they don’t even teach it at the Wharton Business School. Warren Buffett’s Secret to increase your lifetime earnings by 50% and five simple (often FREE) tools you can use to be seen as a VIP Speaker. 

 




THE U FACTOR: Reverse-Engineer Your Legacy to Drive Revenue, Grow Business, and Impact the World


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Caroline Nuttall

Feb. 15, 2019 | 2:00pm-2:45pm
We are great at what we do. We’ve built our expertise, honed our craft, and streamlined our businesses. Unfortunately, there are millions of us to choose from. And we all have a great brand, clean design, optimized websites, digital marketing campaigns, inspiring core values, you name it. We all have it. The strategies and tactics that once helped us stand out are now simply the baseline cost of doing business. In a world where every business is fundamentally the same, our products and services have become a commodity, making true success virtually impossible since there will always be countless other competitors who can do it cheaper, better, or faster.

 




Reverse-Engineering 100+ Annual Paid Keynotes


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Jordan Broad

Feb. 15, 2019 | 2:00pm-2:45pm
What do you need to do OFF stage, in order to get ON stage more (and at higher fees)? Learn the systematic approach used by legendary keynote speaker Josh Linkner, who delivers over 150 keynotes per year. You'll get practical, transparent, no-BS advice from Jordan Broad, the CEO of Josh Linkner's $5M speaking machine. In this session, you’ll learn the specific and actionable approaches he uses to build and operate one of the highest-demand speaking businesses in the world. 




Post Conference Session 


Sales Ignition Seminar (Sunday, Feb. 17, 2019 | 1:00pm-5:00pm)


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JB Glossinger, MBA, PhD, & Waldo Waldman, MBA, CSP, CPAE (Separate registration required)

Feb. 17, 2019 | 1:00pm-5:00pm
After attending NSA’s Winter Conference 2019: Marketing Evolution you will be equipped with cutting-edge strategies and tools to create significantly more revenue opportunities for your speaking business. You will be able to elevate your brand and reach more potential customers than ever before.

But now what?

How will you convert your new opportunities into booked business? Marketing without a set of tested systems is futile and will lead to "Ignition Failure" for your brand!

If you are serious about turbo-charging your results and making 2019 a year of transformational growth, join JB Glossinger and Waldo Waldman, CSP, CPAE, for this boutique, four-hour sales-focused seminar where you’ll learn tools and tactics on driving revenue from two masters of sales. Both run seven-figure businesses, but with very different models. And they are teaming up to provide their insights, processes, and tools to convert prospects into clients.

Here's the lineup:

JB Glossinger, MBA, PhD, better known as “Morning Coach,” runs a business that, unlike Waldo, is primarily B-to-C. His paid podcast, MorningCoach.com, has received over 25 million downloads and generates enough annual revenue to sustain his “lifestyle-based business.” A guru in leveraging technology to scale his business, JB's live events and mastermind groups provide significant additional recurring income while contributing deeply to the lives of those he works with. He still gets hired to do the occasional keynote, but he’d much rather be on the golf course near his Florida home or spending time with family and friends.

Waldo Waldman, MBA, CSP, CPAE, is known as “The Wingman” and delivers 80+ events each year for corporate and association clients. His fees are impressive, and his brand is super unique, but what makes him special is that he does a ton of his business direct (i.e. not though bureaus!) Waldo’s front-end systems, phone skills, and savvy marketing tools for converting opportunities into sales have been key to driving his revenue. He is also a master of leveraging his keynote opportunities into larger engagements, deeper offerings, future referrals, and ongoing relationships. Waldo’s model is decidedly B-to-B and that’s been his focus. His clients love him because he delivers results that last beyond the event. To learn more about Waldo, visit YourWingman.com

JB and Waldo are teaming up for the first time ever to offer you a black belt in sales and conversion—in just four jam-packed hours! Only register for this additional “Post-Conference Deep Dive” if you are serious about creating profound results!

Already registered for Winter Conference? Watch this video to add this event to your registration, or call NSA headquarters at 480-968-2552.




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