Mark Levy asked one of the business world’s most successful keynoters and authors if anything scared them. Without a second thought, the famed thought leader replied, “Being seen as irrelevant.” Staying relevant, then, haunts (or should haunt) any professional speaker, no matter what their business’s size or how successful they’ve been. If we want to continue to command enviable fees and scale our businesses properly, we can’t only use what’s worked in the past. We must base our talks, books, products, and entire businesses on ideas that our marketplace finds new and significant. In this workshop, you’ll learn how to find such ideas, and how to talk about them in ways that will help you own your space. Mark Levy has an extensive background in helping thought leaders find their signature distinctions, with clients such as Simon Sinek, David Meerman Scott, the former head of the strategy unit at the Harvard Business School, and the cult TV show, “Mystery Science Theater 3000.