NSA INFLUENCE 2020

Sessions

Sessions

  • August 1 | 3:30 pm - 5:00 pm

    The Curiosity Factor

    Andrew Davis

    The psychological phenomena we can all use to earn and own attention in a noisy world.

    Attention in today’s world is harder and harder to garner than ever before. Our clients, customers, prospects, employees, and audiences tell us they have no time. No time to read our emails, download our e-books, listen to our podcasts, dive-in to our blog posts, or watch our videos.

    However, these very same people can binge watch two seasons of Stranger Things on Netflix in one weekend! Where’s the disconnect?

    Maybe, in our quest to make our content consumable, we’ve eliminated every element that makes it interesting?

    It turns out, the most successful content creators in the world don’t worry about how great their content is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep, and capture, their audience’s attention.

    In this exhilarating 45-minute presentation, former television producer and best-selling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality tv editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you’ll learn the simple secret to creating infinitely engaging content.

    What’s the secret? You’ll have to wait and see.