The Cavett Institute, named after NSA Founder Cavett Robert, CSP, CPAE, is an intensive, one-day seminar that distills and presents real-world lessons learned by successful professional speakers.
The institute is centered around NSA’s four competencies: Eloquence, Enterprise, Ethics, and Expertise. Its mission is to cultivate new speakers entering the profession, and equip them with a solid understanding of the ethics and skills they need to turn their passion for speaking into a full-time profession.
Separate Registration Required. Breakfast begins at 7:30am; programming begins at 8:00am.
$225 for Academy Members | $325 for non-Academy Members
The Spirit of Cavett and What It Means to Your Bottom Line
Cavett Robert developed a reputation as a visionary leader, charismatic communicator, and savvy businessman with an “abundance mentality.” This entertaining program will take the audience through three adaptive qualities that made Cavett a transformative influencer. What does “The Bigger Pie Concept” really mean and how can it help us prosper? What does it mean to “Rub Elbows with Champions,” and how can it help my bottom line? How can “Raising the Bar” give me long-term business success? This program will make the “Spirit of Cavett” come alive and illustrate how it is as relevant and important to our success today as it was when NSA was founded.
3 Questions for Building Your Speaking Career
Mark Sanborn, CSP, CPAE
For more than 25 years, Mark has worked with speakers at every level to help them start or grow their careers. He’s been asking the same three questions of nearly every speaker, whether novice or pro. The answers to these three questions will enable you to design and build a successful and sustainable speaking career. While the questions are simple, the answers are both difficult and unique to the individual. Come prepared to be challenged and think hard. The reward will be a shorter, faster path to the success you desire.
I Want to See the Jalapeño Coming: 93 Hot Ways to Get Booked and Get Paid
Laurie Guest, CSP
Join this fast-paced, entertaining program and discover hot ideas to thrive in this business. Laurie will show you how to create your own speaking success quickly and painlessly. Emphasis will be on low-cost marketing and effective business techniques that are necessary for speaking success. Whether you are new to the business or a seasoned veteran, there is an idea waiting for you here.
The Ethical Speaker: Be the Ethical Speaker Your Dog Thinks You Are!
Margarita Gurri, PhD, CSP
Even the best of us struggle with ethical dilemmas in our exciting and competitive profession. NSA’s ethical principles provide a powerful cornerstone that guide us as we strive to master the “Four Es” of professional speaker excellence: Expertise, Eloquence, Enterprise, and Ethics. A shared ethical code bolsters our industry and business brands, reputations, and profits. In the spirit of Cavett, we will explore ethical principles by misbehaving, practice ethical decision-making, brainstorm solutions, and prepare just what to say to whom, where, when, and how.
The Major Dos and Don’ts That Lead to Mastering the Platform and the Speaking Profession
Eric Chester CSP, CPAE & Mark Scharenbroich, CSP, CPAE
Reflecting on a combined experience of more than 70 years and 9,000 keynotes, Eric and Mark will reveal the attitudes and actions that are prerequisites to success and sustainability in speaking. They’ll also point out the booby traps and pitfalls that can destroy a speech and even derail a promising career. This duo will offer a fast-paced, tag-team approach to sharing ideas that will help you fully connect so audience members will say those magic words: “We need you to speak to our group!”
Stand Out and Survive: How to Remain Relevant in a Dog-Eat-Dog World
Elaine Pasqua, CSP
Times change. We need to transition our professional speaking careers to remain fresh and relevant and develop new markets to keep up with changing times. How can we succeed when things are not going our way? Make room for your favorite cheerleader! Elaine developed the ability to connect with prospective clients to better understand their needs and frustrations. Seeing the writing on the wall, she seamlessly transitioned from one sector and topic to another, remaining relevant for 22 years. You will learn how to recognize new opportunities and trends, how to act on them, and how to effectively connect and communicate with clients. Elaine will demonstrate the power of interactive learning to help you create a memorable experience so your audiences will want more!
Finding Your Brilliance Through Reinvention
Carole Copeland Thomas, MBA, CDMP, CITM
Staying relevant in a crowded marketplace is the first order of business for any successful speaker. It’s not enough to start your speaking business. You must keep up with the latest trends in the industry and sharpen your technology skills, all while delivering high value to each client. You also need to know how to SHIFT and REINVENT yourself when the marketplace tells you so. What works in 2019 may need a shift by 2022! After 32 years in the speaking industry, Carole understands firsthand the power of reinvention. She’ll share her tools, tips, and techniques to help you leverage your business for maximum sustainability!