NSA INFLUENCE 2019

Sessions

Sessions

  • July 29 | 10:30 am - 12:00 pm

    The Speaker Author – Selling More Books and Booking More Speeches

    Cathy Fyock, CSP, & Lois Creamer

    Books and speaking are not only great pipeline strategies, but are also excellent revenue streams. Cathy and Lois combine their expertise as book coach and sales coach to help you leverage the power of your book to book more speeches, and leverage the power of your speech to sell books and services. They discuss how to sell books before, during, and after your speech, and how to write a book that will create more speaking opportunities. You’ll walk away with practical ideas to implement immediately!

  • July 29 | 11:20 am - 12:00 pm

    5 Critical Ways to Turn Speakers’ Digital Efforts from Unreliable to Reliable Audience Reach

    Jay Baer, CSP, CPAE

    Nearly all speakers have fallen into the trap of building our online brands on rented land, with social media platforms often becoming our core communications intermediary. But now algorithms control who sees what, and the reach provided by most of our current digital tactics is unreliable at best. Instead, speakers must pivot toward brand-building tactics that provide reliable reach through content subscriptions and de-anonymized relationships. Stop embracing the notion that Facebook will help you grow. Instead, discover the five ways to transform your digital approach from random acts of social media to the consistent bonds of email, podcasts, video series, and community groups.

  • July 29 | 11:20 am - 12:00 pm

    Finding Your Next—SOMEDAY Is Not a Day in the Week

    Sam Horn

    Are you contributing at the level of which you’re capable? In this provocative session, Sam will talk you through a series of questions to help you crystallize a NEXT that will put the light in your eyes, whether that’s writing the book you’ve always wanted to write, landing a TEDx talk, speaking internationally, or taking your business on the road and becoming a digital nomad. Most importantly, she’ll help you figure out how to turn your dream into reality now—not someday—so you’re playing bigger and creating an even more meaningful, impactful legacy.

  • July 29 | 11:20 am - 12:00 pm

    Get Ahead of the Game—Innovative Future-Growth Strategies

    Robert Kennedy III; Justin Jones-Fosu, CSP; Sarita Maybin; Susan Lindner; & Marquesa Pettway, CSP

    Sure, you’re getting business today. What you’re doing now is working. But will it work in 10 years or even five? Will you be using the same strategies in 10 years and hoping to stay with the crowd? Or worse, will you be waiting to learn the strategies you need? What if you could predict the future? This session is all about getting ahead of the game. See what’s coming and learn how to adjust before everyone else does so they can wonder how you’re still getting business so easily.

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  • July 29 | 1:30 pm - 2:10 pm

    Beyond the Basics and Fact Versus Fiction for Book Publishing

    Arlene Gale

    Publishers say 80 percent of adults want to write a book, but less than 1 percent do. Even fewer sell more than a handful of books. The key to success is understanding the three biggest mistakes writers make that keep them from writing a powerful and profitable business-building book. Learn what these mistakes are, how to avoid them, and why they matter in creating proper book content and a usable marketing plan. Learn fact and fiction related to myths like traditional or self-publishing are the only paths, and you can’t get an agent or publisher without hundreds of thousands of social media connections.

  • July 29 | 1:30 pm - 2:10 pm

    How to Become and Stay a World-Class Speaker

    Patricia Fripp, CSP, CPAE

    What is a world-class speaker? In this session, Patricia will focus on three areas: clients, presentations, and online learning. During her session, you will learn how to gain a competitive edge, delight your clients with frequently overlooked or little-known customization techniques, add impact to your presentation with our technique and one action, and save time and improve your process if you want to embrace online learning. No matter where you are in your career, you will benefit from the advice of a seasoned speaker on how to stay in demand and relevant for decades.

  • July 29 | 1:30 pm - 2:10 pm

    How to Make 6 Figures Fast by Making an Online Course

    Molly Wendell, CSP

    Every speaker is trying to figure out how to scale their business. And what better way than to take what you already know, create an online course, and watch the bank account grow. It’s that easy, right? Almost. In this session, we’ll talk about how to determine what should be part of your course, what’s in your bonuses and promotional webinar, how to develop a course strategy that will exponentially drive revenue, how to position yourself in alignment with your course strategy, and, we’ll even wade through the technology tools and help you understand the minimal investment you need to get maximum return.

  • July 29 | 1:30 pm - 2:10 pm

    Wrangling the Ca$h Cow While Your Trail Boss Rides the Range!

    Russ Riddle, JD

    A business’s most valuable asset aside from people is its intellectual property. Preserving and protecting that asset is core to your team’s sustainability. As a member of a professional speaker’s team, you play a crucial role! You’ll walk away from this session with a better understanding of harnessing intellectual-property- related contract clauses; unencumbered ownership (employees vs. contractors); mastering trademarks; roping in the rustlers (intellectual property thieves); and complying with the wild, wild, West of data protection.

  • July 29 | 1:30 pm - 3:00 pm

    How to use Facebook Ads to Grow your Brand and Your Business

    Andrea Vahl

    Are you a speaker who wants to accelerate your growth and build your brand? Facebook Ads are an extremely powerful way to get in front of your perfect audience, but they can be confusing. The good news is you don’t need to spend a lot of money to go big, and really stand out with Facebook Ads. In this session, Andrea, co-author of Facebook Marketing All-in-One for Dummies, will show you some of the best targeting and retargeting techniques, proven tactics to grow your brand, and how to determine which ads are giving you the best results.

  • July 29 | 1:30 pm - 3:00 pm

    How to Present a SHOW that Supports the TELL – Bending Presentation Software Beyond its Limits

    Eric Chester, CSP, CPAE

    Your visual media says a lot about you—instantly signaling to the audience that you’re either a seasoned pro or a wanna-be hack who uses their slide deck as a teleprompter. Set yourself apart from the pack. Discover how to bring your stories to life through audio- and video-enhanced media that will exponentially multiply the value of your keynote. Although Eric will be demonstrating tactics using Apple Keynote, the ideas and techniques revealed are equally relevant and applicable for PowerPoint users.