NSA INFLUENCE 2019

Sessions

Sessions

  • July 28 | 10:30 am - 12:00 pm

    How to Write & Publish a Tip Book in 90 Days & Sell it Before You Speak

    Betsy Allen-Manning

    In this session, you will learn how to organize your content for effective writing; how to add marketing throughout your book and lead people back to your website; how to make your book interactive for “readers’ follow through”; how to get it all done—cover, formatting, editing, and publishing—for less than $500; how to set up an “author’s page” on Amazon to help you get found, and how to pre-sell your book after you get booked to speak.

  • July 28 | 10:30 am - 12:00 pm

    Partnering With Speaker Bureaus, and That Pivotal Moment When A Bureau Can Become a Multiplying Factor

    Charlotte Raybourn, Debbie Taylor, Jeff Havens, Richard Schelp, Josh Linkner, Lisa Warren, and Shawn Hanks

    You will hear from a panel of industry professionals on what an ideal speakers bureau partnership looks like. They will share their processes for sourcing and pitching speakers, situational experiences that could prove to be helpful tips, and true action steps that you can start using today to partner with speakers bureaus. In addition, you’ll hear a story-driven talk from a successful speaker about the pivotal moment in a speaker’s journey when bureaus became a multiplying factor, and how to best build and maximize reciprocal relationships. This session is for both the newbie ready to launch their career and the established speaker looking to crack the bureau code.

  • July 28 | 11:20 am - 12:00 pm

    How to Get Smart With Top Secrets to Win More Business!

    Deborah Gardner, CMP, & Lois Creamer

    Do you want to know the secrets to winning speaking engagements today? You must have a strategic approach to attract and secure business! Deborah and Lois will partner up while combining their expertise as speaker, planner, and marketing/sales industry professionals to ensure you get smart with meeting industry intelligence. Deborah, better known as “Secret Agent 77,” will segment up-to-the-minute market/ meeting intelligence. Lois, better known as “Secret Agent 22,” will dissect how to use it to sell, market, and grow your business. If you want to meet and learn from two powerhouse experts in this interactive session, get ready to get smart!

  • July 28 | 11:20 am - 12:00 pm

    Transform Your Business By Becoming an Iconic Speaker

    Scott McKain, CSP, CPAE

    What does it take to have a highly successful speaking career for an extended period of time? You must transform your business from “booking dates” to becoming an iconic speaker. To do so, you have to combine a unique platform style with a visionary approach to the speaking business. You’ll learn how Scott’s career moved from exclusively speaking at youth events and agriculture meetings for lower fees to appearing on stages around the world for Fortune 100 companies. He’ll not only discuss how to transform your platform performance, you’ll also discover the secrets to standing out in a hyper-competitive marketplace.

  • July 28 | 11:20 am - 12:00 pm

    Turn Your Ideas Into Gold – The Business Owner’s Guide to Intellectual Property

    Bill Honaker

    Having your ideas stolen is a bad thing. Being sued is even worse! Intellectual property (IP) can account for a third or more of your company’s value. Cash in on assets you may not even recognize and avoid costly litigation. In this fast-paced program, you will learn the five pillars of IP value; how to protect your ideas, innovations, and brand from theft; how to avoid being sued (or worse, being put out of business); how to create an inventory of your most valuable IP assets; and a simple system to recognize, prioritize, and maximize business value.

  • July 28 | 1:30 pm - 2:10 pm

    Profit From Live Events – How to Generate 6+ Figures by Building Your Own Platform

    Darnyelle Jervey-Harmon & Delatorro McNeal, CSP

    If you’re not hosting your own live events, you’re leaving money on the table! Stop waiting to get booked and build your own stage to generate substantial income. Darnyelle and Delatorro will spill the beans on how they have generated impressive figures by hosting their own events from retreats and boot camps to reality TV and annual conferences. In this interactive session, you will learn to confidently and courageously serve your attendees’ greatest needs, add tremendous value, transform their lives, and build a six-figure income stream into your existing business in the process.

  • July 28 | 1:30 pm - 2:10 pm

    Secrets to Transforming Your Business – Get Bureau Ready    

    Betty Garrett

    There are specific ways of transforming your business and gaining the attention of major speakers bureaus and Betty, president of Garrett Speakers International, will show you how! The transformation of getting speakers bureau ready takes skill and preparation. By attending this session, you will learn how to leap-frog the learning curve, save time and money, and grab the attention of “credible” and “connected” bureaus! Bring your questions and hear honest, real world answers that will grow your business immediately! Don’t miss this opportunity to learn and be inspired from a true leader in the speaking industry!

  • July 28 | 1:30 pm - 2:10 pm

    Taking Your IP & Building 6-Figure Training Packages to Win Annual Training Clients

    Jeffrey Magee, CMC, PDM, PhD, CSP

    In this session Jeffrey will show you how to go from one-time speaking engagements to consecutive engagements, earning more than six figures annually from one client! Whether you are a solo practitioner or have a business enterprise, come learn how to identify your valuable IP with his unique “Player Capability Index®” model, that has changed many Fortune 100 Firms’ benchmark curriculum design, and apply it to your training programming. Learn how to repurpose content and utilize multiple delivery channels to address any market and be an organization’s secret human capital development resource. Jeffrey shares everything here and will show you his blueprint to building a $37 million training firm in the CPE industry before selling his interest recently.

  • July 28 | 1:30 pm - 2:10 pm

    Speaker Staff Mastermind

    As the staff of those who speak professionally, we come across a variety of responsibilities including event logistics, product creation and distribution, contract negotiation, and the ever-changing world of social media management— and that’s just the tip of the iceberg! This session is an opportunity to discuss best practices for not just getting things done, but doing so with quality and efficiency. Please come prepared with tips and ideas to share as well as a blank notepad to take it all in.

  • July 28 | 1:30 pm - 3:00 pm

    Printing Money Legally – License Your Intellectual Property for Huge Revenues  

    Bill Cates, CSP, CPAE

    If your intellectual property will help businesses produce results, licensing your IP should be a key component of your business. Bill has licensed his IP for more than 18 years. The invoice is the only cost of sale. There is nothing more profitable than licensing your IP! This session will be an in-depth look into licensing your IP, and not about how to get others to deliver your material. You will have time to ask questions, discuss your ideas, and get started with your action plan. If you already licensed your material, come fine-tune your approach and share what has worked for you.