“Everyone” is not your customer. Attempting to appeal to “everyone” actually makes you appeal to no one. Get clear on how to communicate with your ideal customer so that your messaging makes them want to do business with you! What’s the best way to do that? It all starts with buyer personas. Simply put: Buyer personas help you provide the right message to the right person at the right time. The World’s Best Buyer Persona methodology teaches you to create buyer personas based on your customers’ emotions, triggering events, psychographics, and buyer’s journey to help you attract all the leads you can handle … and more importantly, resonate with them.