Super fans are the new marketers and represent a way to transform your social influence. The better you get at managing conversations around super fans, the more impact and longevity you have as a brand. Speakers, authors, consultants, and all businesses will be increasingly building their products and brands around the social reach their super fans provide. Learn strategies on how to cultivate super fans to transform your business through social media, including how to identify who they are, build a relationship and track them, and empower and enable them and deliver value.