Learn how Jeffrey built a brand bigger than himself with an entire ecosystem using his brand. The session focuses on building a brand that is self-sustainable, long-lasting, and far-reaching and will cover how to build and monetize a community to scale; how to use TV, keynotes, podcasting, and books to elevate a platform; how to develop a lasting brand identity; how to make money while you sleep; how to own and evangelize your brand; and leveraging your IP to create a scalable business.