Nearly all speakers have fallen into the trap of building our online brands on rented land, with social media platforms often becoming our core communications intermediary. But now algorithms control who sees what, and the reach provided by most of our current digital tactics is unreliable at best. Instead, speakers must pivot toward brand-building tactics that provide reliable reach through content subscriptions and de-anonymized relationships. Stop embracing the notion that Facebook will help you grow. Instead, discover the five ways to transform your digital approach from random acts of social media to the consistent bonds of email, podcasts, video series, and community groups.