Having your ideas stolen is a bad thing. Being sued is even worse! Intellectual property (IP) can account for a third or more of your company’s value. Cash in on assets you may not even recognize and avoid costly litigation. In this fast-paced program, you will learn the five pillars of IP value; how to protect your ideas, innovations, and brand from theft; how to avoid being sued (or worse, being put out of business); how to create an inventory of your most valuable IP assets; and a simple system to recognize, prioritize, and maximize business value.