Publishers say 80 percent of adults want to write a book, but less than 1 percent do. Even fewer sell more than a handful of books. The key to success is understanding the three biggest mistakes writers make that keep them from writing a powerful and profitable business-building book. Learn what these mistakes are, how to avoid them, and why they matter in creating proper book content and a usable marketing plan. Learn fact and fiction related to myths like traditional or self-publishing are the only paths, and you can’t get an agent or publisher without hundreds of thousands of social media connections.