Friday, July 22, 2016
|8:00am-5:00pm||Cavett Institute (separate registration required)|
International Speakers Day (separate registration required)
International Speakers Day is geared toward speakers who want to–or already do–speak internationally. Appropriate for both speakers inside and outside of the United States. We'll feature a variety of speakers and activities to help you learn more about speaking internationally. Following the session join us at the International Reception where you will have the opportunity to network with participants from around the world. Pre-registration is required for this session. The cost is $77. If space is available we will accommodate onsite registrations; that price is $97. Your registration includes the three-hour session, a refreshment break and a drink ticket at the reception.
|5:00pm-6:00pm||International Reception (open to all international speakers)|
Saturday, July 23, 2016
Are you influencing the future of the speaking profession in your chapter? Are you a leader in your chapter now or plan to be in the future? Then join us for this half day session where you will have an opportunity to network with other chapter leaders from around the country and learn effective skills to strengthen you and your chapter.
Note: 7:00am-8:00am is breakfast and networking. The program begins at 8:00am.
Million Dollar Speakers Group (invitation only)
This is a high-level, peer-to-peer learning session designed exclusively for NSA Members who have speaking-related businesses generating annual revenues of more than $1 million. Participants will brainstorm best practices and work on pressing challenges with their peers. Topics of discussion will include (but not be limited to) scaling your business, online learning– models and platforms, selling bigger deals, licensing your intellectual property and leveraging virtual staff and vendors. You’ll start new relationships with other successful members and you’ll leave with cutting-edge insights and strategies on how to grow your business, keep your competitive advantage and reduce complexity. Verification of revenue is required to participate in this program. If you qualify and would like to participate, contact NSA's CEO, Stacy Tetschner, CAE, FASAE, at Stacy@NSAspeaker.org for more details.
Note: 9:00am-9:30am is breakfast and networking. The program begins at 9:30am.
|10:00am-11:00am||How to Earn Your CSP Session|
|11:30am-12:30pm||Understanding the Professional Competencies Session|
Sports Celebrity Workshop (invitation only)
As a professional athlete, you have achieved great success that most of us can only dream of. You've put in years of blood, sweat and tears to make that a reality. People are intrigued to hear about the challenges you had to overcome to achieve greatness and the lessons you learned along the way. For years, the media has talked about your success; now it's time to tell your story with confidence. This workshop is FREE to all professional and retired athletes who want to improve their presentation skills and learn more about the speaking profession. Pre-registration is required. Please complete the online form to register.
|2:00pm-3:00pm||20+ Year Reunion (invitation only)|
|3:00pm-5:00pm|| CSP™ (Certified Speaking Professional) Induction/Reception (invitation only)|
Opening General Session
Kick off Influence 2016 with an evening of magic and laughter, featuring Jeff McBride, Kathy Buckley and Jason Hewlett, CSP. This show is appropriate for all ages. NSA Youth Leadership program participants will be attending with their leaders.
Enjoy light hors d’oeuvres while you network with friends old and new.
Sunday, July 24, 2016
Three Speakers. Three Topics. Three Ways to Move Your Business Forward.
Scott Stratten, Jennifer Keitt, Don Yaeger, CSP
An eight-time New York Times Best Selling author. One of the top five social media influencers per Forbes.com. A nationally syndicated radio host. What do these people have in common? Considered experts in their respective fields, all three have built successful speaking careers and are ready to share their tips and tricks with you.
(Lunch from 12:00pm-2:00pm)
Deep Dive Sessions
Magic for Speakers & Presenters: Using Magic to Enhance Your Presentations
Creating a Relevant Speaking Empire
UnSpeakable: The Truths Learned About Making a Living as a Keynote Speaker
Finding and Telling Book-Worthy Stories...and Building Better Keynotes in the Process!
Speed Writing: Crank Out the Content
To succeed as a speaker, you must produce thought-provoking written content on a consistent basis. Whether you are writing a blog, a book, presentation, or keynote, this workshop will help you overcome the mental obstacles that hold you back. You'll learn how to write faster and with more confidence. Your prose will be more clear, concise, and engaging. Bring your laptop, buckle up, and get ready to write like you've never written before. By attending this session, you will overcome mental obstacles such as self-doubt, writer's block, and perfectionism; be able to apply proven speed-writing techniques to their daily routines; implement proven literary techniques to produce writing that is more engaging, influential and memorable.
Three Dimensional Storytelling: An Acting Class for Speakers
Doug Stevenson, CSP
Your stories have the potential to be more memorable and marketable when they are more theatrical. When you use acting, staging, characters and dialogue, your stories take on a third dimension. I’m not talking about walking back and forth across the stage. You need to create three-dimensional environments where actions, reactions and conversations take your story to the next level. In this acting class for speakers, you will also witness the power of Stepping IN to act out scenes from your story. Using Doug's Story Theater techniques, you'll set your inner actor free and make a deeper connection with your audience. Doug will model and teach inner monologue, the two-character two-step, emotional management techniques, comedy construction and timing, vocal variety, character development, subliminal messaging, staging, emotional language, telephone conversations and more. In addition, three people will be coached by Doug, and everyone will practice a number of acting techniques. By attending this session, you will learn five specific acting techniques that will take your stories to the next level; discover how to use emotion in your stories; witness how stories are transformed from good to amazing with acting, staging and dialogue.
Make Money with Masterminds
Do you want to take your expertise as a speaker to the next level and make money doing it? In this session, we'll explore how hosting a mastermind group can bring you the new profit center you’ve been seeking. A mastermind group is, a hand-picked, exclusive group of professionals who share interests and ideas monthly/quarterly/annually, all with the goal of improving their respective businesses. Meetings offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen business and personal skills. You'll learn how to create market and facilitate the right group for you, and how you can benefit personally, professionally and profitably. By attending this session, you will explore and adopt the best practices for finding the right people for your mastermind group and getting them to sign on; learn how to craft a solid marketing plan that will fill your group and generate income; create an action plan with easy-to-implement forms and templates that will make your group a success.
How to Rock a TED Talk
Giving a TED Talk is one of the most prestigious platforms in the world and also the most sought after. There are reasons why great, professional speakers get turned down all the time. If you want to get a TED Talk and rock it, it's critical to understand the format and why TED Talks are different than any other type of presentations. As an organizer and speaking coach for TEDxPortland and a TEDx speaker herself; you'll get Cathey's insider secrets to help you get, prepare and deliver a TED Talk that ROCKS! By attending this session, you will find out the differences between a professional speech and a TED Talk (and why it's not what you think); learn the 10 essential elements of a powerful TED Talk and how to use them in your preparation; find out the best way to get invited to give a TED Talk and how to ROCK it!
Exclusively for CSPs/CPAEs: Pitches and Packages for Profit: How to Make the Pitch that Sells Your Mega $ without Peeving the Meeting Planner
Two years ago serial entrepreneur and NSA Million Dollar Group member Sean Roach wowed the audience at NSA's 2014 Platform Profit Lab. His lessons in packaging your expertise and then selling it from the platform in a way that doesn't rattle the meeting planner are invaluable and should be a part of any seasoned speakers consideration. Come ready to learn from a master how to make your expertise profitable, past the speech.
Create your Book Vision: 3 Keys to Credibility, Revenue and Raving Fans with a Book
Are people asking, "Do you have a book?" And you keep saying, "Not yet, but it's coming!" But every time you sit down to write your book, you get stuck, confused and overwhelmed. By attending this session, you will discover how to share the message of your book, to position it as a bestseller; how to showcase your credibility and present yourself as an expert; the #1 way to create an emotional bond with your readers and turn them into loyal, raving fans; the top five ways to generate revenue with your book.
Health Strategies for Surviving Business Travel
You have worked hard to create a lucrative speaking career. Often friends joke about the luxury of your glamorous travel schedule. But you know better than anyone that it is not just a relaxing vacation around the world. Grueling commutes, delays at airports, recycled plane air, lost baggage and dusty hotel rooms can really play havoc on your health. As a professional speaker you are always on stage and you owe it to your clients to keep your energy going no matter what, providing an interactive, exciting program every time. Marlisa will share tips and strategies to not only keep you fit, but to help you recharge, rejuvenate and to bring your energy up, even on those days even when you are not 100%. By attending this session, you will utilize strategies to help speakers to recharge their energy during travel; be able to set a preventive action plan to help address health travel issues; make a self-evaluation checklist in order to develop a healthful work schedule.
Building and Branding a Speaker's Team
Boris Nikolai Konrad, CSP & Gabriel Schandl, CSP
Founded as a mastermind group four German speaking experts from three different countries came together to foster their speaking businesses. Quickly an idea rose — teaming up for synergy effects when addressing international markets. The German Keynote Speakers were born. Today we share a joint staffed office and run our own open events with up to 700 attendees touring internationally. Both as joint package or individual speakers we address international markets using our brand. In this session we will present how to build, developed and establish a brand for a speaker team, how to benefit from it and materialize it as a whole new field of income by staging joint events. Attendees additionally will learn how to address international markets and cooperate in an international team of colleagues.By attending this session, you will learn how to benefit from building a team beyond a mastermind; learn how to work in an international team addressing international markets; learn how to stage public events in cooperation with city councils and public services.
The Many Faces of Client Stress: Recognizing Roadblocks to Boost the Bottom Line
In this funny and interactive session, you will visually experience the most common signs of stress in yourself and others that most dramatically impact relationships, sales and service. Once you recognize these body language cues, behaviors and symptoms, you can better engage with your clients, team and prospects. You will learn specific ways to interrupt the stress response to ensure you maintain relationships with positive bottom-line impact. Kristen's hilarious facial expressions and physical comedy create a memorable and entertaining experience while also educating on the critical impact of stress on professional and sales success. She will guide the audience through scenarios and share the best ways to spin them into positive and lucrative conversations. From the cranky client to the know-it-all vendor to the overworked colleague and other common work relationship challenges, attendees will learn to recognize common roadblocks to sales and service and how to counteract them.By attending this session, you will recognize in yourself and others the body language, behaviors and symptoms of stress that can potentially hurt sales, relationships and service; learn to engage with clients, team members and prospects even when they exhibit these signs of stress; shift your own stress responses to ensure you are seen as a respected professional, engaging personality and solid performer even when you experience challenging times.
How to Add Storytelling, Humor & Entertainment to Your Presentations for Maximum Impact
Lou Heckler, CSP, CPAE & Jane Herlong, CSP
Discover how to craft stories and other entertainment to impact your audience. Punch-up your presentations and take your keynotes, webinars and workshops to the next level using powerful stories and added entertainment. By attending this session, you will learn how to craft powerful and entertaining stories; discover talents to add entertainment for added impact; connect key elements in presentations adding an emotional connection.
From 0 to Mach Speed: Working with Video and Green Screen
Do you wonder how some videos look like they are filmed in exotic locations or in a T.V. studio? With the right green or blue screen and with the right setup, you can produce your own videos with a similar look and feel. Deborah will take you through the steps to create a simple video green screen setup in your own home without going into a huge amount of debt or having to have a great deal of technical video training to begin with. She will walk you through materials available for different budgets, with hardware or software needed for the best results. As a part of the session, she will use some raw footage to demonstrate different looks and editing capabilities. Deborah will also leave you with some ideas of how to use video and green screen in video blogging, in online learning sessions and other creative uses. By attending this session, you will understand the importance of using visual media in your marketing and communicating; gain enough knowledge and insight to decide whether or not you should build into your own studio; leave with your own specific action plan for your successful use of green screen, if you decide to pursue it.
How Introverts Can Use Their Peaceful Power to Rock out Their Sales
Karen "Casey" Carpenter
This session will focus on sales communication skills for introverts. Introverts have to market and sell their expertise just like extroverts, which may take more effort because of how they're wired. Studies show that social scales are unbalanced – those who speak up first and loudest get noticed way more often than their quieter, more cerebral counterparts. Introverts rarely speak up first, and are not usually the loudest. We will explore the innate "sales swag" that introverts possess– untapped talents that they might not know about that make customers fall in love with them! You will receive tips on how to use your peaceful power to sell in one-on-one and group scenarios, how to leverage your tendency to listen more than extroverts, and how a peaceful approach is a major asset in closing deals. By attending this session, you will identify your introversion or extroversion preference, which gives insight to how you communicate; discover ways to leverage your style when selling, so you make more sales; get ways to minimize discomfort when selling, and engage in sales activities more readily.
Time to Upgrade: Go from Expert to Thought Leader
Justin Branch & Scott James
Being an expert means you have the knowledge. Being a thought-leader means being recognized for your knowledge and ideas. Of course transitioning from expert to thought-leader is a tremendous jump that allows a speaker to grow their business, attract larger audiences and monetize their ideas more effectively. In this session, we'll delve into how you can establish yourself as a thought-leader, build your brand and generate higher takeaway value for your growing audience. Greenleaf Book Group's Justin and Scott will share secrets from their experiences working with thought-leaders, top speakers and bestselling authors. They will also provide a step-by-step guide for speakers looking to transition their expertise into recognized thought leadership. By attending this session, you will understand the difference between being an expert and being a thought-leader and what that could mean for your speaking career; know the three key questions that every thought-leader must be able to answer; understand the steps on the path to thought leadership.
Play your Way to Better Pay: What Speakers Can Learn From Game Designers
Let's play, and get our audiences playing too! "Sage on the stage" is dying; speakers need to provide interaction and fun in their programs in order to be successful in today's world. How can you bring more interaction and fun to your programs? By learning from those who build interaction and fun full-time—game designers. Gamification is the process of applying game design techniques to just about anything. Learn how to gamify your sessions so your audiences have more fun, remember more of your content and tell more people how awesome a speaker you are! What's a key technique to get someone addicted to your material? What do power-ups and badges have to do with people engaging with your content? How does playing help learning? How can you gamify your program when you aren't a game designer? Come to this session and walk away with the answers…and a big smile on your face! By attending this session, you will learn how game designers get players hooked and how you can do the same to your audiences; discover concrete techniques you can immediately apply to make your programs more interactive and more fun; see which game design techniques can help boost your career—and which don't work for speakers.
Good Enough for Gov'ment Work
Chip Lutz, CSP
Have you ever wanted to work with the Federal Government but don't know where to start? There are so many different systems, forms, regulations and procedures that unless you've worked it, it can get overwhelming. Fear not! Chip will give you the tools you need to know how to find out what systems you need to be in. What kind of business you should register yourself as and where to get help when you need it. He'll also cover the basics of how to write a quality proposal for a government solicitation. This session isn't for those who want to get rich quick. It's for those who want to put in the hard work on working with the government and is based on what I've learned over the past eight years as a prime and subcontractor with the Federal Government. By attending this session, you will learn the online systems that they need to be in in order to find government work and bid on it; understand basic government contracting as a sub and prime contractor; get the "hot skinny" on writing a quality proposal for a government solicitation.
NSA Leading Ladies (session open to all Influence 2016 attendees)
Join Dianna Booher, CSP, CPAE and Elizabeth Jeffries, CSP, CPAE as they host this session featuring a number of NSA's leading ladies sharing their insights, thoughts and a look at the legacy they have left at NSA.
Foundation Champagne Reception (separate registration required)
In the 43 years since NSA was founded, the organization has been fortunate to have 10 amazing women serve as president. These women have led the association through growth, breaking barriers, and forging into new areas. The NSA Foundation is honored to host a tribute to these 10 amazing women and celebrate their leadership. The Foundation will host a champagne reception and tribute where a number of NSA members will share their talents from the stage in honoring these amazing women. Registration for this event is separate from Influence 2016 registration and the proceeds benefit NSA’s Foundation. Registration opening soon!
Monday, July 25, 2016
Creating and Curating Relevant and Valuable Content
Rachel Weintraub, Content & TV Producer; Amy Cosper, VP/Editor in Chief, Entrepreneur Magazine; Patti Dennis, VP News, TEGNA Media; Heath Row, Research Operations Manager, Google
Moderator: Kate Delaney, Delaney Media Group
How we receive and digest information is changing rapidly. How do we utilize books, television and the internet to communicate? How do we need to change the way we communicate to stay relevant? Hear from this diverse panel of experts to find out what they have to say on the subject.
30 Minute Story Makeovers
Got a story that needs a little bling? Could your words use some gloss? Need to conceal the weak spots and highlight the best features? If so, then bring your story to the makeup counter where Kelly Swanson, your cosmetician, will give you some quick applications to make that story spotlight-worthy through details, humor, characters and delivery. By attending this session, you will learn to add depth to characters and see places for more humor; learn how to tell stories in a more authentic conversational way; learn to create more powerful text with fewer words.
Booking More Business with Gen Xer & Millennial Decision Makers (and Boomers Too!)
Anna Liotta, CSP
Decision makers today are a multi-generational diverse mix. As speakers we have to be nimble in customizing our marketing messages, follow-up and offers to match the Generational CODES™ of the buyers of today (not yesterday). This fast-paced, action-focused session will share what each makes each generation of decision makers want to see, hear and know more from speakers and what gets you blocked from getting through. By attending this session, you will learn how to customize your messaging to connect and engage Gen X, Millennial and Boomer decision makers; understand what you have been doing that is sabotaging your business with buyers from other generations; leave with powerful, simple adjustments you can make to elevate your ROI in business development activities.
Small Events, Big Money: How to Build a New 6-Figure Revenue Stream in 1 Year Using the Superstar Retreat + Mastermind Model
Learn how Michelle quadrupled her business to 7-figures in 1 year using a simple model that most (excellent) speakers could easily emulate. If you can deliver a powerful, lasting transformation in a three-day retreat, then you can use this model too. By attending this session, you will identify a new revenue stream that could multiply your revenues, without eating up your time; get inspired to try something fun and new; figure out how to monetize all those people you speak in front of – without making offers from the stage.
TV, Youtube, Periscope: Are Authenticity and Passion Enough?
You are a 3D person. TV, YouTube, Periscope flatten you into 1, maybe 2D. Whatever level of authenticity and passion you use in daily speaking, stays flat on video. The natural lilt in your voice dulls. Your body stiffens. By attending this session, you will learn how to move down the continuum to your fullest potential for on-camera work; discover how to use your biggest self without losing the real you; find out how to sit, how to look at your camera, how to use your hands, how to answer interview questions with repeatable, re-tweetable, retainable sound bites; plan for the internal promo tease and the follow-up segment that ensure you'll get invited back, or watched again and again. Volunteer for the video hot seat to see yourself improve before your very eyes. Walk out with a segment plan, a persuade the producer plan to get yourself on TV. NOTE: This is not a technical session. It's a delivery and performance session to help you look and sound your best on video.
The Fine Art of Becoming an Author 2.0
Communications expert, keynote speaker and bestselling author, Debra Fine, will offer the tools to determine the best course for your own book journey. Whether you have yet to write a word, or you are struggling with the prospect of self-publishing versus traditional, during this session you will learn to determine if self-publishing or the traditional publishing route is for you; understand what is involved with self-publishing including text design, printing, bar code and ISBN's, cover design and distribution; locate and secure the right literary agent; develop a publicity campaign with little financial investment; establish the beginnings of a list of local, national and international resources for self-publishing.
5 Killer Ways to Captivate Your Audience with Powerful Presentation Slides (PPT)
Most presentations bore the audience. How do you stand out from the crowd and impact your audiences? Learn five killer ways to impact, inform and motivate any audience to action. These techniques are easy to apply, and you don't have to be a PowerPoint genius. By attending this session, you will learn the three core elements you need to use to become memorable; design secrets you need to know to create high-impact slides; walk away with five checklists that will help you present like a pro.
How to Sell From the Stage without Being Pushy, Hype-y, or Sales-y
Selling from the stage without turning off your audience increases your income and impact. Whether it's selling more programs at the back of the room or speaking for free and selling a coaching or consulting package, mastering this skill is essential for speakers. Today's audiences are smarter and more sophisticated. They don't want to be sold to, but they do want information and programs that will improve their lives. By attending this session, you will learn to reverse engineer your talk so that you create hunger in your audience for what you will offer; construct speeches so your audience feels the pain; stop making the most common mistake that kills your sales; activate your audience to buy on the spot instead of thinking about it; how to make offers to your audience when you're not allowed to sell.
How to Generate Multiple Revenue Streams while Living Barcelona!
In this interactive session, Verne will share how he's structured multiple revenue streams, driven by his books and speaking gigs, to generate passive income and spend more time at home with his wife and four children. He'll discuss how he's grown an affiliate network of over 200 partners; built a thriving online training and education platform; and why a 20/20 plan is key driving all this.
Growing Your Single Speaker Practice to a Multiple Speaker Business
Margaret Fitzgerald, CSP
Many speakers have a speaking practice with a single speaker who usually has collateral product and services beyond the presentation. But what happens when the volume of business goes beyond what a single speaker, even with support staff, can provide? Is your product, including presentations, public seminars, publications, online programs, consultation and the like, in such demand that you know early in your career that a single content expert cannot possibly provide it all? If so, consider developing a business where many speakers and consultants can carry forth the message of your company and build a company with significant residual value. By attending this session, you will identify when to consider the move from a speaking practice to a multiple speaker practice; recognize the benefits and pitfalls of the move from a single speaker practice to an expanded service business; learn about developing a core product that many speakers can present.
ShowBUSINESS: Producing Presentations with POWer!
When it comes to audience engagement, the experience we create is critical. Customize your current program with experiential techniques that will leave your audiences and your clients delighted. You will learn easy tools that will instantly elevate your speech from words to WOW. Former professional actress (Sex and the City, One Life to Live, Stepmom), Tami Evans will walk you through the process. She will show you exactly what it looks like and then guide you step-by-step how to bring the same pizazz to your program. By attending this session, you will create and customize memorable moments that audiences will love (and remember!); learn the steps to turn droning into drama; understand how to make attendees the star of the show, and why that is crucial for engagement.
Dominate Your Niche! 7 Proven Strategies for Growing Your Speaking Business
Want to know the secret to growing your speaking career? Dominate your niche! Let's be realistic, you've got to be able to sell yourself or position yourself so that buyers want you. This content-rich session will describe in detail seven proven methods–that when followed–will position you to more easily sell yourself and/or have buyers looking for you. Bring your computer or tablet and be prepared for a powerful ride. Learn how Chuck turned a concept into the largest provider of his company's service generating revenue of over $250 million. By attending this session, you will learn the seven proven strategies to dominate your niche; actively see the strategies at work and learn what you need to do to implement them; work interactively to leave with a business plan for personal/business use.
12 Ways to Create Irresistible Pitches that Get You Media Interviews
Jess Todtfeld, CSP
Wouldn't it be great if you could put "As Seen On: ABC, NBC, CBS, and FOX" on your website and marketing materials? How would that impact your business? Former National TV Producer, media trainer and Guinness Record Setter for most media interviews (112 in 24 hours), Jess Todtfeld will walk you through the process. He will give you a template designed to to not just get the attention of the media, but to get you booked. By attending this session, you will leave this session with actual pitches you've crafted and personalized; create and customize winning hooks that the media will love (and take them with you.); understand how to create sound bites, and why they are crucial for media pitches.
Secrets of Successful Authors: How to Build Your Platform (and Remain Friends)
David Dye & Karin Hurt
Co-authoring provides a unique opportunity to increase your platform, write a better book and get the attention of traditional publishers. But co-authoring isn't easy and it's definitely not for the faint-of-heart. Karin and David pull back the curtain and get real about the benefits, challenges and how-to's of successful co-authoring. In this fun, honest and interactive session, you will receive real-life examples of what worked, what can go wrong and what they would do next time. Karin and David will share specific tools, suggestions and resources you can use to determine if co-authoring is a good idea for you, create a profile of your ideal co-author and make the co-author business relationship work for both of you. By attending this session, you will learn how to identify and qualify the right co-author for you; how to make a book business partnership work for both of you; how to co-write your book with one voice and engage in creative conflicts that make you (and the book) better.
More than a Business Card: How to Write a Book that Sells YOU
Orvel Ray Wilson, CSP & Robin Colucci
You've heard a book can be great for credibility, but it should be intentionally designed as a "Guerrilla marketing" weapon. This session is about how to write a book that can draw to your ideal clients who arrive ready to buy, act as a lead generation and list building tool; deliver the basics to your clients, so the time they spend with you is more valuable (and worth a higher fee); position you as the innovative thought leader in your field; open doors to stronger strategic partners and bigger stages. By attending this session, you will learn the optimal form and format for a speaker's book; learn the three essential elements of a compelling book; find out the seven secrets of a bestselling book title.
Thou Shall Fill Thy Calendar (& 27 Other Speaking Rules That Don't Exist)
Jason Kotecki, CSP
We talk a lot within NSA about building a business, but not so much about building a life, and the two are not necessarily the same. Little time is spent talking about the challenges of finding balance, as well as starting and maintaining relationships. Travel is part of the job, but we tend to look up to the people who leave their friends and family the most. Too often the great freedoms this profession provides us are wasted because we're too caught up comparing ourselves to each other and basing our value on our fees and the fullness of our calendar. We are quick to steal the tactics of other successful speakers without stopping to consider the strategy behind them, which can steer us down the road to burnout, bad health and broken relationships. Whether you're new to the speaking industry or a seasoned veteran, you've no doubt encountered many so-called rules for success. Although often championed by well-known speakers who are themselves successful, the truth is that following some of these rules can sink your career. How do you know which rules are worth following and which ones are holding you back?
Exclusively for CSPs/CPAEs: Wild Success: Transforming Your Speaking Business Into a Highly Profitable Company
How do you go from a mild success to wild success in the speaking business? Find out from someone who isn't a speaker, but who is an architect of building business in the speaking industry. Marty Lassen and Scott Halford, CSP, CPAE became business partners in 2000 and established their company Complete Intelligence, LLC. Together they have turned the business into an Inc. 5000 company – all with speaking and learning and development as its main focus. By attending this session, you will learn how to take the request for a talk and turn it into a multi-year, multiple program contract; how to create and develop allied streams of revenue; how to keep the calendar full.
Leverage Your Expertise, License Your Intellectual Property
Michelle May, CSP
Could licensing your intellectual property be your next step in building a healthy business model? If you are the go-to expert on your topic, licensing allows you to multiply your influence, leverage your expertise, and generate passive revenue. Bring your unique expertise and Michelle will share her practical experience with a train-the-trainer model, live in-person trainings, teleseminars, webinars and online program delivery. During this session, we'll explore key elements necessary for a successful licensing program, including content, a market for that content and a process, system, or model to transfer your expertise. You'll consider potential buyers, format options, legal considerations (but Michelle is a doctor, not a lawyer!), and efficient administration of your licensing program. By attending this session, you will decide if licensing is a viable way to leverage your intellectual property; explore options for licensing your intellectual property to individuals and organizations; develop a template for your licensing program.
What Mark Twain Can Learn You 'Bout Captivating an Audience
Long recognized as a wonderful author and humorist, the man who wrote Tom Sawyer and Huckleberry Finn quite credibly was the most successful professional speaker ever. From his first major speech in San Francisco in 1866 thru the early 20th century, Mark Twain captivated audiences in countries as diverse as United States, England, Australia, New Zealand, India, South Africa and Germany with material based on detailed preparation and rehearsal. Based on Twain's speeches, writings and interviews, this entertaining and engaging session will learn you nine lessons from the great humorist to prepare material to captivate and engage your audience and ensure repeat business. Twain said "teach" was not in the vocabulary of his youth. Just as the man born Sam Clemens provided unforgettable this is a session that is memorable and implementable. Why? The nine lessons which cover what you do pre-stage and on-stage spell the acronym Mark Twain! By attending this session, you will learn secrets to developing customized speeches to wow your client; learn memorable simple concepts to add humor to your presentations; learn how to connect and engage via TWAIN–Twitter, Wait, Anecdote, Involve, Narration.
Creating Mass Influence: How to Become THE Authority in Your Industry
Teresa De Grosbois
This interactive session explores the premise that much of what you learned growing up is stopping you from becoming influential. From the rules of fairness you learned in the schoolyard, to the rules of etiquette you learned in networking, you will discover where the game of influence differs from other social games you've been taught. Exploring the top habits and rules the highly influential operate by and the key mistakes to avoid, you will discover the game of influence and the steps to becoming an authority in your field. By attending this session, you will master the top habits high influencers consistently do to forward their reputation and brand; discover the three mistakes you must avoid to be taken seriously as an authority in your field; learn the top strategy you can start, right now, to significantly grow your connections, influence and reach.
How to Build a Successful Keynote Business One Connection at a Time
Marilyn Sherman, CSP
It takes more than a killer keynote to get booked over and over again. You must learn how to connect with your audience, meeting planner, bureau, agent, other speakers and the one person you need to convince most of your brilliance—yourself. By attending this session, you will learn how to take one keynote and go deep in an association to get booked over and over; learn best practices after your killer keynote to build repeat business; learn how to build your business by building your connections with others.
Editing Tricks to Plan Your Book & Streamline Everything You Write
Is it time to take your book—your baby—into the world? In this fun, interactive session, you'll boost your awareness of both the book writing and manuscript editing process as you learn to use a planner to consolidate your thinking about your book's value, communicate better with your editor through the planner and discuss the magic of a sample edit. By attending this session, you will walk away with editing techniques you can use immediately; learn to whack wordiness—the most practical technique ever; use word trippers to match the right word to the meaning you want; apply top techniques to improve everything you write.
How to Fill Your Calendar with Self-Promoted Events
Darryl Davis, CSP
Sometimes waiting for the phone to ring, or picking up the phone asking to be hired, is not enough to generate the revenue you need to support your family and have the financial abundance you want as a professional speaker. Whether you are a speaker trying to break into an industry, or looking to fill those non-booked days on your calendar, this session is for you. For over 20 years, Darryl's company has created a system on how to effectively promote self-sponsored events and in this session, Darryl will share his winning formula. By attending this session, you will learn the step-by-step system of putting together a self-promoted event; what to sell from the stage without selling; what is the best technology and systems to use to keep track of your success?
The 1:8 Rule: Turn Every Presentation Into a Content Marketing Campaign
Every speaker hears it— they need to be better at marketing their skills, expertise, speaking credentials and services. They need a blog. They need Twitter, Vimeo, Slideshare, LinkedIn, Google Plus, Instagram and Email. We hear it all the time, and it's good advice. The problem is where do you get all of that content? The answer is simple— it's all in your talks already. Every presentation you give has the potential to become at least eight pieces of individual content that can be used in digital marketing, social media and email. Learn how to dissect that talk and turn your presentations into killer content that works hard for your speaking business. By attending this session, you will understand how to transform presentation materials into content marketing materials; create a publishing cadence on social media for your content; assess how your content is working to drive business.
7:00pm – 9:30pm
CPAE Speaker Hall of Fame®/Cavett Awards Banquet
Join us as
we induct the newest members of the CPAE Speaker Hall of Fame® and honor
the Cavett Award recipient, NSA’s highest honor.
Because our fire insurance is paid in
full, we’ve invited Steve Spangler, CSP,
CPAE to emcee the banquet. Whenever Steve takes the stage, things seem to fizz, pop, burn and explode all in an effort to make science fun. But it’s science that we need as we transform the old statues into the new. The awards are new, the night is new and the experience will be unforgettable. Just watch out for the flying potatoes.
|9:30pm-Midnight||NSA Jam Session|
Tuesday, July 26, 2016
|8:30am-9:30am||NSA Business Meeting|
Speaking Greats of NSA
Waldo Waldman, CSP, CPAE; Connie Podesta, CSP, CPAE; Roger Crawford, CSP, CPAE; Patrick Fripp, CSP, CPAE; Charlie Plumb, CSP, CPAE; Tim Gard, CSP, CPAE
Kick off the morning with the most dynamic power openings and speeches from some of the best in NSA. Each speaker has been inducted into the CPAE Speaker Hall of Fame®. Prepare to be delighted, inspired, uplifted and amazed by your peers!
The Entrepreneur Roller Coaster
Sixty-six percent of small businesses fail – and it’s not for the reasons you think. In this session you will learn the essential sales and marketing skills every entrepreneur needs to master in order to succeed in today’s brutally competitive marketplace. Discover the six brain hacks to conquer fear forever so you can enjoy the terrifyingly thrilling entrepreneur ride!
|1:00pm-5:00pm||Small Group Discussions (open to all participants)|
Farewell Party and Dancing
Now that you’ve been influenced and inspired through education and peer-to-peer networking, it's time to unwind! Join friends new and old as you dance the night away with a live band, enjoy Arizona specialties and close out Influence 2016!