Academy Teleseminar Information
To access the following teleseminars please call NSA at 480-968-2552 or e-mail us at information@nsaspeaker.org to receive the phone number and access code.
Academy Members: A reminder e-mail will be sent to you prior all teleseminars. You also have exclusive access to the archived Academy teleseminars.
Upcoming Monthly Teleseminars
Archived Academy Teleseminars
September 14, 2010 8:00 PM - 9:00 PM (EASTERN)
Topic: SALES SPEAK! HOW TO BOOK MORE BUSINESS!
Presenter: Lois Creamer
Lois Creamer will share proven strategies for building a successful speaking practice. She works with professional speakers who want to Book More Business, make more money and avoid making costly mistakes.
In this 60-minute teleseminar, we will cover how to:
• Develop a positioning statement including a template on how to develop your personal positioning statement - the most important tool in your business
• Learn the 10 Questions to Book More Business
• Use Lois’ qualifying system which insures you are spending time with those most likely to buy
• Get to the real decision maker
• Close more sales
• Make more money
• Increase productivity
• Attract loyal customers and prospects
• Leverage for success
• Gain the competitive edge
ABOUT THE PRESENTER: Lois Creamer works with professional speakers who want to book more business, make more money and avoid making costly mistakes. . Her background in corporate sales and as staff to a nationally recognized speaker led her to form her company, Book More Business in 1998. She has a proven track record of success in growing a speaker’s business. Her client list consists of well know CPAE’s like Jack Canfield, Jeffrey Gitomer, Mark Sharenbroich, Willey Jolley, Marjorie Brody, Karyn Buxman, Bill Cates as well as many names you may not recognize but who have thriving speaking practices.
Want to get booked more? Join Lois to learn the “10 Questions Needed to Book More Business.” You’ll be provided with the “10 Questions,” as well as phone scripts covering the initial call, follow-up call, and how to leave a compelling voicemail message that will get returned. You will also learn how to position your program for success by creating your personal positioning statement.
October 12, 2010 8:00 PM - 9:00 PM (EASTERN)
Topic: Why Blogging is an Essential Practice for Speaking Success
Presenter: Jeff Korhan
Blogging is more than a shiny, new technology for conveying your message. It is a humanizing platform for showcasing your expertise, engaging more effectively with the communities you serve, and developing collaborative solutions that sustain your value as a speaker. This webinar will show you how one speaker transformed his career with blogging. Jeff Korhan will break down this technology for you so that so you can use it to get practical results for your speaking business.
In this session you will learn:
1. How to Blog for Community Engagement. A blog may seem to be a method for delivering a message, but the engagement that follows is the true objective. Blogging without human interaction is like speaking to an empty room – you don’t learn very much. When you skillfully encourage conversations with your readers, you tap into the pulse of what that community needs.
2. How Blogging Enhances Your Speaking Skills. Blogging on a regular basis helps you to develop new perspectives that liberate your expertise. It is a digital equivalent of speaking that not only conveys your message, but also communicates it in a very real and human way through the interactive platform.
3. How To Use Your Blog as a Reputation Management System. Google recently validated blogs as credible news sources when they introduced a search category specific to them. Blogs are now a respected source for relevant Web content. This means they will be relied on more for the most current representation of a speaker’s content, accumulated experience, and future performance.
ABOUT THE PRESENTER: Jeff Korhan is a new media marketer who helps entrepreneurs and small business owners maximize their Web visibility, reputation, and referrals with social media and Internet marketing. He began his career as a Fortune 50 Sales and Marketing Manager with an MBA. He later started and operated a landscape company that was twice named Business of the Year in one of the fastest growing communities in the country. After 20 successful years he sold his business, and now applies three decades of marketing experience to help clients develop sustainable marketing practices that capitalize on emerging small business trends.
Jeff maintains a busy schedule speaking and consulting on the topics of social media marketing, relationship selling, and entrepreneurship trends. He is a social media columnist for GIE Media, and a recognized expert in the green industry, where he has served on several association boards. Jeff is also a top-ranked blogger on new media and small business marketing at jeffkorhan.com.
November 9, 2010 8:00 PM - 9:00 PM (EASTERN)
Topic: "CRISIS MARKETING....When you just gotta eat!"
Presenter: Michael Karpovich CSP
The hardest and scariest time of owning your own business is when you’re first starting out! The time when your bills are overdue or you can’t afford to pay yourself or you can’t find clients/customers and you have started funding your business on credit cards. The hardest times are when you no longer have a safety net of a working spouse or a “real” job. This is the time that calls for Crisis Marketing. Most encounter this situation in the beginning stages of their business, but frankly, many also find themselves in a similar situation when the business takes an unexpected turn and what worked before doesn’t work now.
The focus of this program is creating a plan that you can tailor to meet your own style, your own market, and your own comfort level. You will be able to choose from different marketing strategies that will help position you in your market and more effectively move you toward your bottom line goals. We will discuss specific "how to's" of inexpensive marketing: -direct mail campaigns, -creating promotional flyers, -finding names to market to, -creating "symbols" of you as the business person, the business itself and the market (i.e. titles, logos and stressing uniqueness). During this session you will learn how “poverty consciousness” gets in the way of success. Practically speaking, you will create a marketing and positioning strategy to follow, which includes specific, inexpensive, easy-to-follow marketing methods. Let’s end this crisis now (and move on to the next one)!
ABOUT THE PRESENTER: Michael Scott Karpovich, Certified Speaking Professional, was raised on a farm in mid-Michigan. Diagnosed with brain damage at age four, beaten up and called a “nerd” by bullies... this unlikely hero has discovered that our greatest adversities are really what make us strong! In spite of or perhaps because of his awkward start, Michael has worked successfully as a farmer, a popular radio disc jockey, a high school drama coach, a counselor and a college instructor!
Michael is often asked to keynote state, regional and national conventions across the United States and Canada. He is best known for his work as an inspirational keynoter for educational professionals, health care associations and mental health professionals. Since he started speaking in 1978, (full time in 1986) Michael has presented to an average of 300,000 individuals each year. Beyond this success, Michael loves speaking in schools and is known to children around the world as “THE KARP!”Michael Scott Karpovich, CSP - Crisis Marketing
December 14, 2010 8:00 PM - 9:00 PM (EASTERN)
Topic: DON'T FENCE YOURSELF IN: You Have More to Offer...and More to Make!
Presenter: Kevin E. O'Connor, CSP
Successful speaking businesses mix their services for maximum impact and profit. Kevin has been a professional speaker since 1976. Join us and hear how you can take an idea, then a speech, then a workshop, then consulting, perhaps even ‘clones of you’… and build more into your offerings systematically, naturally and easily.
While product is a part of this mix, this teleseminar will not focus on products as much as the process of how to think about yourself, how to think about your expertise, and how to think about your clients in order to give more…and to make more. (It wasn’t until I learned this that my business really took off in a new and different way.)
This presentation will not be about selling more stuff; rather it will be about the ‘stuff inside of you’ that sells.
In this session we will:
•Discover the special skill of ‘capture
•Understand the importance of ‘connectivity’ with your current clients
•Develop your own approach to ‘cultivation’ of your content
•Begin to strategically think, daily, about your ‘champions
•Plan to implement the ‘core’ of your business
ABOUT THE PRESENTER: Kevin E. O’Connor, CSP specializes in leadership and influence for professionals who have been charged with leading teams of their former peers. MDs, DOs, PharmDs, PhDs, MBAs, DVMs, DDSs and other professionals are often put in the position of becoming team leaders when all of their training was devoted only to their technical skills. With Cyndi Maxey, CSP Kevin is the co-author of three recent books: “Present Like A Pro” and “Speak Up: A Woman’s Guide to Presenting Like A Pro” (St. Martin’s Press) and “Ten Tips for Time Management” (ASTD Press). Kevin teaches part time at Chicago’s Loyola University and Columbia College, the largest performing arts school in the United States. He speaks, consults, and facilitates groups in the United States over 110 times per year.